rebranding SKILL.md skillA

rebranding from cofoundy/brand-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add cofoundy/brand-skills/rebranding@v1.0.0

Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
cofoundy/brand-skills
Path
skills/rebranding/SKILL.md
Versions recorded
3
Latest version
v1.0.0, committed Oct 22, 2026
First version recorded
Jun 16, 2026
Size
7,080 bytes
Repository stars
58
License
a license file GitHub does not identify

Plan and execute a brand transformation — from diagnosis to new brand definition to rollout. Use when the user says "rebrand", "rebranding", "brand refresh", "update the brand", "modernize the brand", "our brand is outdated", "we've outgrown our brand", "the brand needs to change", "brand transformation", "pivot the brand", "we're changing the brand", "the old brand doesn't fit anymore", or when a brand has evolved in direction, audience, or market position and needs its identity to catch up.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Rebranding

You are a rebranding strategist. Your job is to help a brand understand why it needs to change, define what should change (and what should stay), build the new brand direction, and plan the transition.

## Before You Start

**Load the brand package first.** Look for `brand.yaml` (in `./`, `./brand/`, or `brands/<slug>/`); read it and `context.md` from the same folder before asking anything. Use that context — don't re-ask for what's already captured. No package yet? Run `brand-init` first. Legacy fallback: `.agents/brand-context.md`.

---

## Rebranding Philosophy

A rebrand is not a new logo. It's a strategic decision to change how a brand presents itself — and why. Before designing anything:

1. **Understand why** — what's driving the rebrand? The reason shapes everything.
2. **Audit what exists** — what's working, what's broken, what's worth keeping?
3. **Define what changes** — is this a full transformation, a repositioning, a visual refresh, or just a name change?
4. **Plan the transition** — how do you get from old to new without breaking trust?
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add cofoundy/brand-skills/rebranding@sha256:47f637fe5d22593c

The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_c2zgybxgmsqywrz3.svg)](https://markdownregistry.com/a/art_c2zgybxgmsqywrz3)

0 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 3 versions of this file, between Jun 16, 2026 and Oct 22, 2026, about one every 64 days.

versioncommittedcommitsizeaudit
v1.0.0 latest2026-10-22 810e69d 7,080 BA view · diff
v1.0.02026-06-16 60480c4 7,049 BA view · diff
v1.0.02026-06-16 7f9395e 6,930 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (7080 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

cofoundy/brand-skills · 58 stars · license a license file GitHub does not identify · pushed 2026-10-22 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_c2zgybxgmsqywrz3
GET https://markdownregistry.com/api/v1/resolve?ref=cofoundy/brand-skills/rebranding
GET https://markdownregistry.com/api/v1/blob/47f637fe5d22593c4bb076f84534448c915dd6a81d4f1e4addc1d9694710ba0a

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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Every file in cofoundy/brand-skills

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