attribution-and-incrementality-measurement SKILL.md skillA
attribution-and-incrementality-measurement from the-nam-shub/e5-real-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add the-nam-shub/e5-real-skills/attribution-and-incrementality-measurement@v2026-04-20Pins v2026-04-20 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- the-nam-shub/e5-real-skills
- Path
skills/attribution-and-incrementality-measurement/SKILL.md- Versions recorded
- 1
- Latest version
- v2026-04-20, committed Apr 21, 2026
- Size
- 37,803 bytes
- Repository stars
- 10
- License
- none declared
Guides marketers through measuring true marketing impact—covering incrementality testing, attribution model selection, geo-lift experiments, and how to avoid common measurement traps. Trigger when a user asks how to prove marketing ROI, measure a specific channel, set up attribution infrastructure, or resolve marketing-sales credit disputes.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Attribution and Incrementality Measurement ## Overview This skill covers how B2B marketers should measure the true impact of their marketing investments—from experimental design and geo-lift testing to attribution model selection, self-reported data, and organizational alignment around measurement. All practices are sourced exclusively from guests on the Exit Five podcast. Where guests disagree, those disagreements are surfaced explicitly rather than resolved. --- ## Foundational Measurement Philosophy ### Shift from Attribution Credit to Incrementality Reframe the measurement conversation away from "which touchpoint gets credit for this conversion" and toward "would this outcome have happened without my marketing investment." Incrementality measures the actual lift your marketing creates—the difference between a baseline scenario (no marketing) and your current state. This avoids the false causality problem of click attribution and works across all channels, including those that are hard to track. (Source: Pranav Piyush, Episode #239) …
Read the whole file at its exact version.
How to install
mdr add the-nam-shub/e5-real-skills/attribution-and-incrementality-measurement@sha256:e02a9d51ad366999The line at the top of this page pins the label v2026-04-20, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_dttzvkkl33oiqgcc)
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Versions
The registry has recorded 1 version of this file, committed on Apr 21, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (37803 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
the-nam-shub/e5-real-skills · 10 stars · license none declared · pushed 2026-10-22 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_dttzvkkl33oiqgcc GET https://markdownregistry.com/api/v1/resolve?ref=the-nam-shub/e5-real-skills/attribution-and-incrementality-measurement GET https://markdownregistry.com/api/v1/blob/e02a9d51ad36699961a8f149588ad77dfe06010bcd8d23d9959871bce730f5c3
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.