account-based-marketing SKILL.md skillA
account-based-marketing from the-nam-shub/e5-real-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add the-nam-shub/e5-real-skills/account-based-marketing@v2026-04-21Pins v2026-04-21 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- the-nam-shub/e5-real-skills
- Path
skills/account-based-marketing/SKILL.md- Versions recorded
- 1
- Latest version
- v2026-04-21, committed Apr 21, 2026
- Size
- 59,510 bytes
- Repository stars
- 10
- License
- none declared
Guidance for planning, executing, and measuring account-based marketing (ABM) programs in B2B; trigger when a user asks about ABM strategy, target account selection, ABM measurement, account-level personalization, or sales-marketing alignment for named accounts.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Account-Based Marketing (ABM) ## Overview This skill covers account-based marketing strategy and execution for B2B companies, including account selection, program design, channel mix, measurement, sales alignment, and scaling decisions. All practices are sourced exclusively from Exit Five podcast guests across 26 episodes; no external best practices have been added. Where guests disagree, all positions are presented with full attribution so you can help users make informed decisions rather than presenting false consensus. --- ## Is ABM Right for Your Company? Before recommending ABM, assess whether the company is a good fit. **ACV and TAM fit** (Note: this is contested — see Where Experts Disagree): - Recommend ABM for B2B companies with ACV of at least $50,000, a dedicated sales team, clear product-market fit, and expansion opportunities. For vertical SaaS with a very small TAM (e.g., 500 accounts), recommend ABM regardless of ACV. For companies below $50K ACV with a large TAM (2,000+ accounts), recommend demand generation instead. (Source: Mason Cosby, Episode #186) …
Read the whole file at its exact version.
How to install
mdr add the-nam-shub/e5-real-skills/account-based-marketing@sha256:a812428165e29cbcThe line at the top of this page pins the label v2026-04-21, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_w2geawz6h53wi33h)
6 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Apr 21, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (59510 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
the-nam-shub/e5-real-skills · 10 stars · license none declared · pushed 2026-10-22 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_w2geawz6h53wi33h GET https://markdownregistry.com/api/v1/resolve?ref=the-nam-shub/e5-real-skills/account-based-marketing GET https://markdownregistry.com/api/v1/blob/a812428165e29cbc875c1537453dc070e3e9465e552c9fe3fe259367b013e05c
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.
More from the-nam-shub/e5-real-skills
Every file in the-nam-shub/e5-real-skills