abm-field-events SKILL.md skillA

abm-field-events from the-nam-shub/e5-real-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add the-nam-shub/e5-real-skills/abm-field-events@v2026-04-20

Pins v2026-04-20 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
the-nam-shub/e5-real-skills
Path
skills/abm-field-events/SKILL.md
Versions recorded
1
Latest version
v2026-04-20, committed Apr 21, 2026
Size
10,946 bytes
Repository stars
10
License
none declared

Guidance for planning and executing ABM field events—including dinners, lunches, activations, and suite sponsorships—to build pipeline and deepen relationships with target accounts.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# ABM Field Events

## Overview
This skill covers best practices for designing, executing, and following up on ABM field events, including intimate dinners, lunch-and-learns, localized activations, and high-touch entertainment. All practices are sourced exclusively from Exit Five podcast guests across 5 episodes. Use this skill when helping marketers plan in-person ABM programs, select tactics for specific funnel stages, or build accountability structures around field event execution.

---

## Choosing the Right Event Format for Funnel Stage

Different event formats serve different stages of the ABM funnel. Match the tactic to where the account actually is.

**For mid-funnel accounts (already engaged, some relationship exists):**
- Book high-end, exclusive restaurants to create memorable experiences that deepen existing relationships. The investment signals seriousness and creates differentiation. Do not use this tactic with cold accounts—it only works when you already have some relationship. (Source: Brian Kotlyar, Episode #331)
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add the-nam-shub/e5-real-skills/abm-field-events@sha256:22c7b561dbeb68c0

The line at the top of this page pins the label v2026-04-20, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_hmiyv7i4vrvkp6a2.svg)](https://markdownregistry.com/a/art_hmiyv7i4vrvkp6a2)

5 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 1 version of this file, committed on Apr 21, 2026.

versioncommittedcommitsizeaudit
v2026-04-20 latest2026-04-21 ab2efcc 10,946 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (10946 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

the-nam-shub/e5-real-skills · 10 stars · license none declared · pushed 2026-10-22 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_hmiyv7i4vrvkp6a2
GET https://markdownregistry.com/api/v1/resolve?ref=the-nam-shub/e5-real-skills/abm-field-events
GET https://markdownregistry.com/api/v1/blob/22c7b561dbeb68c00f19c0567a0aa8232b721ab9d59818a3c33e8c33b87290e3

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

More from the-nam-shub/e5-real-skills

abm-pipeline-attribution-alignment SKILL.md skill
the-nam-shub/e5-real-skills · skills/abm-pipeline-attribution-alignment/SKILL.md · Guides marketers through ABM program design, pipeline attribution, and sales-marketing alignment decisions; trigger…
v2026-04-20 · audit A · 10 stars
account-based-marketing SKILL.md skill
the-nam-shub/e5-real-skills · skills/account-based-marketing/SKILL.md · Guidance for planning, executing, and measuring account-based marketing (ABM) programs in B2B; trigger when a user asks…
v2026-04-21 · audit A · 10 stars
agency-and-vendor-management SKILL.md skill
the-nam-shub/e5-real-skills · skills/agency-and-vendor-management/SKILL.md · Guidance for selecting, structuring, and managing relationships with marketing agencies, freelancers, and external…
v2026-04-20 · audit A · 10 stars
ai-adoption-and-team-enablement SKILL.md skill
the-nam-shub/e5-real-skills · skills/ai-adoption-and-team-enablement/SKILL.md · Guidance for marketing leaders on adopting AI tools, enabling teams, structuring workflows, and navigating the…
v2026-04-20 · audit A · 10 stars
ai-content-creation-and-repurposing SKILL.md skill
the-nam-shub/e5-real-skills · skills/ai-content-creation-and-repurposing/SKILL.md · Guidance for using AI tools to create, repurpose, and distribute B2B marketing content—covering workflows, quality…
v2026-04-20 · audit A · 10 stars
ai-governance-and-responsible-use SKILL.md skill
the-nam-shub/e5-real-skills · skills/ai-governance-and-responsible-use/SKILL.md · Guides marketers on how to adopt AI tools responsibly, govern their use, and build organizational capability — trigger…
v2026-04-20 · audit A · 10 stars
ai-sales-intelligence-and-outreach SKILL.md skill
the-nam-shub/e5-real-skills · skills/ai-sales-intelligence-and-outreach/SKILL.md · Guidance for using AI to extract intelligence from sales calls, personalize outbound outreach, build sales enablement…
v2026-04-20 · audit A · 10 stars
ai-search-optimization SKILL.md skill
the-nam-shub/e5-real-skills · skills/ai-search-optimization/SKILL.md · Helps marketers optimize content and brand presence for AI-powered search engines, LLM citations, and answer engine…
v2026-04-21 · audit A · 10 stars
ai-workflow-automation-and-agent-building SKILL.md skill
the-nam-shub/e5-real-skills · skills/ai-workflow-automation-and-agent-building/SKILL.md · Guides marketers through building, structuring, and managing AI workflows and agents for marketing automation — trigger…
v2026-04-21 · audit A · 10 stars
analyst-relations SKILL.md skill
the-nam-shub/e5-real-skills · skills/analyst-relations/SKILL.md · Guidance on building and leveraging analyst relationships (Gartner, Forrester, IDC) to drive credibility, category…
v2026-04-20 · audit A · 10 stars
attribution-and-incrementality-measurement SKILL.md skill
the-nam-shub/e5-real-skills · skills/attribution-and-incrementality-measurement/SKILL.md · Guides marketers through measuring true marketing impact—covering incrementality testing, attribution model selection…
v2026-04-20 · audit A · 10 stars
audience-building SKILL.md skill
the-nam-shub/e5-real-skills · skills/audience-building/SKILL.md · Guidance for B2B marketers building owned audiences through content, social media, email lists, and community — trigger…
v2026-04-20 · audit A · 10 stars

Every file in the-nam-shub/e5-real-skills

Browse by kind, by grade A, or by owner.