market-to-devs-sell-to-buyers SKILL.md skillA

market-to-devs-sell-to-buyers from aidevgtm/gtm-cofounder is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add aidevgtm/gtm-cofounder/market-to-devs-sell-to-buyers@git:20260929.dfba153

Pins git:20260929.dfba153 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
aidevgtm/gtm-cofounder
Path
skills/11-market-to-devs-sell-to-buyers/SKILL.md
Versions recorded
3
Latest version
git:20260929.dfba153, committed Sep 29, 2026
First version recorded
Jul 27, 2026
Size
4,186 bytes
Repository stars
334
License
MIT

Turn developer love into revenue by enabling champions and choosing a GTM model. Use when developers adopt the free tier but nobody pays, when the user is cold-selling the VP instead of arming the developer, or when picking between open-source, PLG, inbound, and sales-led.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Market to devs, sell to buyers

> The developer who adopts your tool is almost never the person who pays for it. Win the developer's heart; then hand them the ammunition to win the budget conversation for you.

**Use this when:** you have stars, signups, and a beloved free tier, and a revenue line of zero.

## The core idea (Czakon)

**Market to developers, sell to decision-makers.** Developers evaluate and adopt; buyers (CTO/VP/procurement) approve money. Your growth engine is the developer *champion* who sells internally, so your job is to make them look smart to their boss.

## Framework: GTM models that work (Czakon)

Pick the one that fits your product and ICP; don't run all four half-heartedly.

| Model | Fits when | The motion |
|---|---|---|
| **Open source** | infra/dev-tool, trust & inspectability matter | OSS core → adoption → paid cloud/enterprise |
| **PLG / self-serve** | fast time-to-value, dev = buyer for small teams | free tier → usage → expand → sales-assist on big accounts |
| **Inbound** | you can own the problem's content/SEO | educate on the problem → capture → nurture |
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add aidevgtm/gtm-cofounder/market-to-devs-sell-to-buyers@sha256:bf988aa906d692a6

The line at the top of this page pins the label git:20260929.dfba153, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_ee4mxrlfdenqf2ju.svg)](https://markdownregistry.com/a/art_ee4mxrlfdenqf2ju)

3 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 3 versions of this file, between Jul 27, 2026 and Sep 29, 2026, about one every 32 days.

versioncommittedcommitsizeaudit
git:20260929.dfba153 latest2026-09-29 dfba153 4,186 BA view · diff
git:20260815.68251fd2026-08-15 68251fd 4,154 BA view · diff
git:20260727.344f0cc2026-07-27 344f0cc 4,157 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (4186 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

aidevgtm/gtm-cofounder · 334 stars · license MIT · pushed 2026-11-02 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_ee4mxrlfdenqf2ju
GET https://markdownregistry.com/api/v1/resolve?ref=aidevgtm/gtm-cofounder/market-to-devs-sell-to-buyers
GET https://markdownregistry.com/api/v1/blob/bf988aa906d692a69dd51cdedeef1b284fa175206551d3a7c269d89f909da431

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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