value-prop-that-converts SKILL.md skillA
value-prop-that-converts from aidevgtm/gtm-cofounder is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add aidevgtm/gtm-cofounder/value-prop-that-converts@git:20260929.dfba153Pins git:20260929.dfba153 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- aidevgtm/gtm-cofounder
- Path
skills/06-value-prop-that-converts/SKILL.md- Versions recorded
- 3
- Latest version
- git:20260929.dfba153, committed Sep 29, 2026
- First version recorded
- Jul 27, 2026
- Size
- 4,334 bytes
- Repository stars
- 334
- License
- MIT
Write a developer value proposition that is specific, provable, and free of puffery. Use when the messaging leans on "powerful," "better," "seamless," or "best-in-class," when claims have no proof, or when the same line is supposed to reach both the developer and the buyer.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# The value prop that converts > "Better" is sloppy thinking. Better how, along what dimension, by how much, proven by whom? Developers test every claim you make. Give them numbers or give them nothing. **Use this when:** your value prop contains puffery, your claims aren't attributed, or you're trying to make one sentence do the job of two audiences. ## The core idea Developers have a finely tuned BS detector and they *will* verify you. Specificity is credibility. Every strong dev value prop is: **specific + provable + spoken in their language.** ## Framework: the value-prop rules (Frankl) 1. **Never say "better."** Say better *how*, by *how much*, versus *what*. 2. **Time savings must be specific.** ❌ "saves developer time" · ✅ "8× faster builds, 2 hrs → 15 min" (attributed). 3. **Two kinds of time, speak to both:** - **Chronos** (Alpha Dev): clock hours saved per week. - **Kairos** (Empowered CTO): calendar time, weeks off a release cycle, competitive edge. - The same product must land both. *"Release fast or die"* worked for developer *and* CTO. …
Read the whole file at its exact version.
How to install
mdr add aidevgtm/gtm-cofounder/value-prop-that-converts@sha256:8af7ac2f711dba19The line at the top of this page pins the label git:20260929.dfba153, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_qiy67emktsomgr72)
5 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 3 versions of this file, between Jul 27, 2026 and Sep 29, 2026, about one every 32 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| git:20260929.dfba153 latest | 2026-09-29 | dfba153 | 4,334 B | A | view · diff |
| git:20260727.22a37b8 | 2026-07-27 | 22a37b8 | 4,300 B | A | view · diff |
| git:20260727.344f0cc | 2026-07-27 | 344f0cc | 4,290 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (4334 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
aidevgtm/gtm-cofounder · 334 stars · license MIT · pushed 2026-11-02 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_qiy67emktsomgr72 GET https://markdownregistry.com/api/v1/resolve?ref=aidevgtm/gtm-cofounder/value-prop-that-converts GET https://markdownregistry.com/api/v1/blob/8af7ac2f711dba19a4638b5c203b85afa859c661b7c11e2fde6b47cfe1ac3b8e
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.