positioning-and-story SKILL.md skillA
positioning-and-story from aidevgtm/gtm-cofounder is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add aidevgtm/gtm-cofounder/positioning-and-story@git:20260929.dfba153Pins git:20260929.dfba153 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- aidevgtm/gtm-cofounder
- Path
skills/04-positioning-and-story/SKILL.md- Versions recorded
- 2
- Latest version
- git:20260929.dfba153, committed Sep 29, 2026
- First version recorded
- Jul 27, 2026
- Size
- 4,523 bytes
- Repository stars
- 334
- License
- MIT
Build a positioning and narrative where the developer is the hero and a real trend is the villain. Use when the messaging describes the product instead of the problem, sounds like every competitor, or has no urgency because nothing is at stake.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Positioning & story > Your story is boring without a villain. And you are not the hero of it. The developer is. You're the wise advisor who hands them a better weapon. **Use this when:** your homepage explains what your product *does* before it names the problem, your positioning is interchangeable with three competitors, or nobody feels any urgency to act now. ## The core idea Developers don't buy features; they hire a tool to defeat something that's making their life worse. Get the roles right: - **Hero** = the developer (never the vendor, never the product) - **Villain** = the undeniable *trend* making the pain worse every day - **Wise Advisor** = you, arriving with a gift (the product) - **Inciting event** = the change in the world that forces the hero to act *now* No villain → no urgency → no story → no conversion. ## Framework: the 3-part story (Frankl) 1. **Inciting event**: introduce the hero and the villain; the world changed and the hero can't stay put. 2. **Obstacles**: a series of specific challenges, each solved with your help, best told as mini before/afters: *"Before X, we had [problem]. Now [measured result]."* …
Read the whole file at its exact version.
How to install
mdr add aidevgtm/gtm-cofounder/positioning-and-story@sha256:3ed9670a1303429cThe line at the top of this page pins the label git:20260929.dfba153, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_wzoyqnmbkk4d6iuy)
4 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 2 versions of this file, between Jul 27, 2026 and Sep 29, 2026, about one every 64 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| git:20260929.dfba153 latest | 2026-09-29 | dfba153 | 4,523 B | A | view · diff |
| git:20260727.344f0cc | 2026-07-27 | 344f0cc | 4,461 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (4523 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
aidevgtm/gtm-cofounder · 334 stars · license MIT · pushed 2026-11-02 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_wzoyqnmbkk4d6iuy GET https://markdownregistry.com/api/v1/resolve?ref=aidevgtm/gtm-cofounder/positioning-and-story GET https://markdownregistry.com/api/v1/blob/3ed9670a1303429cad76fc407dddad769a87d0f95d8f8bfe7effa67a9a5725a8
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.