Generates a brand kit from a company one-liner — positioning adjectives, a palette with hex codes, usage ratios and do/don'ts, a display+text type pairing with fallback stacks, a voice & tone table (say / never say), a logo brief, and a one-page BRAND.md brandbook other skills consume. Use when the user says "we need a brand", "create our visual identity", "pick our colors and fonts", "define our voice", or before designing anything for a company with no identity yet.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Brand Guidelines — Brand Keeper
> "Build a brand kit"
## When to use
- A company has a one-liner and nothing else — "we need a brand for this".
- Visuals exist but are incoherent — "our colors and fonts differ on every page; fix the source".
- Copy has no consistent voice — "define how we sound in the product and in emails".
- Upstream of sibling skills — run before `ui-ux-pro-max` or `frontend-design` for a new venture.
## Workflow
1. **Extract positioning from the one-liner.** Ask or infer the audience, the enemy (what the
brand stands against — "enterprise bloat", "hidden fees"), and the price position. Distill
into exactly three positioning adjectives plus one anti-adjective: "confident, warm, precise —
never cute".
2. **Translate adjectives into a palette.** One ground, one text, one accent, plus semantics —
each with a hex code, a name that carries meaning ("Glacier", not "Blue 2"), a usage ratio
(60/30/10), one do and one don't.
3. **Pair type.** One display face + one text face with real contrast between them (serif/sans,
geometric/humanist), the weights worth licensing, and a CSS fallback stack for each. State
…
The line at the top of this page pins the label git:20260711.13c718d, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
A 17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
pass: Frontmatter block present
pass: Frontmatter declares a name
pass: Frontmatter declares a description
pass: Size between 200 bytes and 200 KB (4416 bytes)
pass: No zero-width or bidi control characters
pass: No instruction hidden inside an HTML comment
pass: No link to an exfiltration or paste host
pass: No credential-shaped string
pass: No instruction to send local credentials anywhere
pass: No text hidden with inline styles
pass: No prompt-injection phrasing
pass: No curl or wget piped into a shell
pass: No recursive delete of root, home or parent
pass: No instruction to read or print local credentials
pass: No base64 blob over 200 characters
pass: No link to a raw IP address
pass: No script tag
Source
GitHub
alebgl77/claude-inc · 21 stars · license MIT · pushed 2026-10-22 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_f2a7tnl2d2kgsatr
GET https://markdownregistry.com/api/v1/resolve?ref=alebgl77/claude-inc/brand-guidelines
GET https://markdownregistry.com/api/v1/blob/46d283da23105eeda2abcb10128bf5b7bb1c27b907f9ec5b3f3de852c0f11afc
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
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