Generates batches of ad concepts — headlines, primary text, and visual briefs — organised by angle and awareness level, with per-platform specs for Meta, LinkedIn, X and TikTok. Use when the user asks to "write ads", "give me ad headlines", "create ad variations", "make a visual brief", or needs creative for a paid campaign.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Ad Creative — Ad Maker
> "Ad headlines & visuals"
## When to use
- "Write me 10 ad variations for this product"
- "I need headlines for a Meta campaign"
- "Give me a visual brief for this ad concept"
- Launching or refreshing any paid campaign where creative volume and angle diversity decide performance
- Creative fatigue: CTR dropping and the account needs new concepts, not new budgets
## Workflow
1. **Collect inputs**: product, offer, target customer, awareness level (unaware → most aware), platform(s), and any voice/brand profile on file (`voice-profile.md`, `BRAND.md`).
2. **Build the angles matrix**: pain, desire, curiosity, social proof, contrarian, urgency — crossed with the audience's awareness level. Kill angles the offer can't cash.
3. **Draft 10 headline + primary-text variants**, each tagged with its angle. Headlines ≤ 40 chars where the platform truncates; primary text front-loads the payoff in line one.
4. **Write a visual brief per concept**: composition (subject, framing, background), text overlay (≤ 5 words), color contrast note, and why it stops the scroll in-feed.
…
The line at the top of this page pins the label git:20260711.2713ff9, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
A 17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
pass: Frontmatter block present
pass: Frontmatter declares a name
pass: Frontmatter declares a description
pass: Size between 200 bytes and 200 KB (3143 bytes)
pass: No zero-width or bidi control characters
pass: No instruction hidden inside an HTML comment
pass: No link to an exfiltration or paste host
pass: No credential-shaped string
pass: No instruction to send local credentials anywhere
pass: No text hidden with inline styles
pass: No prompt-injection phrasing
pass: No curl or wget piped into a shell
pass: No recursive delete of root, home or parent
pass: No instruction to read or print local credentials
pass: No base64 blob over 200 characters
pass: No link to a raw IP address
pass: No script tag
Source
GitHub
alebgl77/claude-inc · 21 stars · license MIT · pushed 2026-10-22 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_vru6kahhl3ywayik
GET https://markdownregistry.com/api/v1/resolve?ref=alebgl77/claude-inc/ad-creative
GET https://markdownregistry.com/api/v1/blob/e339629df13052a37da9dbdbd7137f923e96f83a44020027bd6af514de4e1795
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
alebgl77/claude-inc · skills/account-research/SKILL.md · Researches a company or person and returns actionable sales intel — what they do, recent signals, likely pains, entry…
alebgl77/claude-inc · skills/agent-evaluation/SKILL.md · Measures a skill's practical value with fixed business tasks, paired with-skill and without-skill trials, explicit…
alebgl77/claude-inc · skills/agent-reliability/SKILL.md · Diagnoses AI workflow failures from reproducible evidence, defines operational measures, and prepares a bounded…
alebgl77/claude-inc · skills/ai-adoption-lead/SKILL.md · Turns a reviewed AI workflow into a bounded team pilot with practical instructions, acceptance evidence, feedback, and…
alebgl77/claude-inc · skills/ai-data-steward/SKILL.md · Creates a minimal, sourced, versioned context contract for AI-assisted work across teams, including freshness, quality…
alebgl77/claude-inc · skills/ai-seo/SKILL.md · Optimizes content to get cited by AI assistants (ChatGPT, Perplexity, Google AI Overviews) and rank in classic SERPs —…
alebgl77/claude-inc · skills/ai-workflow-architect/SKILL.md · Designs a bounded AI-assisted process across departments with explicit inputs, ownership, handoff contracts, acceptance…
alebgl77/claude-inc · skills/audit-support/SKILL.md · Gets the books audit-ready: builds the PBC (prepared-by-client) list by area, drafts walkthrough narratives for key…
alebgl77/claude-inc · skills/brand-guidelines/SKILL.md · Generates a brand kit from a company one-liner — positioning adjectives, a palette with hex codes, usage ratios and…
coreyhaines31/marketingskills · skills/ad-creative/SKILL.md · When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad…
sickn33/agentic-awesome-skills · plugins/agentic-awesome-skills-claude/skills/ad-creative/SKILL.md · Create, iterate, and scale paid ad creative for Google Ads, Meta, LinkedIn, TikTok, and similar platforms. Use when…
leoyeai/openclaw-marketing-skills · skills/ad-creative/SKILL.md · When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad…
indranilbanerjee/digital-marketing-pro · skills/ad-creative/SKILL.md · Write ad copy variants to each platform's specs, policy-checked and in brand voice. "write ad copy for Meta"
cesarjoquin/marketing-skills · skills/ad-creative/SKILL.md · When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad…
davidpc007/openclaw-marketing-skills · skills/ad-creative/SKILL.md · When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad…
francostino/opencode-skills-collection · bundled-skills/ad-creative/SKILL.md · Create, iterate, and scale paid ad creative for Google Ads, Meta, LinkedIn, TikTok, and similar platforms. Use when…
