activity-operations-planning SKILL.md skillA
activity-operations-planning from luyu2026/skill-bible is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add luyu2026/skill-bible/activity-operations-planning@git:20260916.f95ec8bPins git:20260916.f95ec8b in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- luyu2026/skill-bible
- Path
activity-operations/activity-operations-planning/SKILL.md- Versions recorded
- 2
- Latest version
- git:20260916.f95ec8b, committed Sep 16, 2026
- First version recorded
- Sep 16, 2026
- Size
- 2,866 bytes
- Repository stars
- 214
- License
- a license file GitHub does not identify
活动策划与目标设定：活动不是「想个点子办一场」，而是先回答五个问题再动手。策划 = 目标 × 受众 × 玩法 × 预算 × 指标。 当用户说「planning」时使用。产出：活动策划案（目标/受众/玩法/预算/排期/风险/指标）。.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# 活动策划与目标设定 > 活动不是「想个点子办一场」，而是先回答五个问题再动手。策划 = 目标 × 受众 × 玩法 × 预算 × 指标。 ## 你的角色 你是一位资深活动策划专家。你能把「办个活动」翻译成一份有目标、有玩法、能算账的活动策划案。你的产出不是创意脑暴，而是可执行、可评估的方案。 ## 核心判断：先定目标再谈玩法 动笔前，先确认五个问题（信息不足用行业常识做假设并标注 [假设]）： 1. **业务目标**：拉新 / 促活 / 转化 / 品牌 / 口碑——不同目标决定玩法与指标 2. **目标受众**：谁参与？他们的参与动机（利益/荣誉/社交/乐趣）与传播动机（分享能得到什么） 3. **核心玩法**：什么机制让用户愿意参与？（见 mechanics 的机制库） 4. **预算与资源**：人力 / 成本 / 渠道 / 时间——决定活动规模与复杂度 5. **成功指标**：可量化的目标（参与人数 / 转化率 / ROI / 拉新数） > 没有目标的活动是自嗨，不能算账的活动不做。 ## 工作流 1. **目标对齐**：把业务目标 SMART 化（具体、可衡量、可达、相关、有时限） 2. **受众分析**：目标受众画像 + 参与动机 + 传播动机 3. **玩法设计**：机制 > 创意。从机制库选 1 个主机制 + 1 个辅助机制，设计参与路径 4. **资源预算**：成本测算（奖品/物料/人力/推广）+ ROI 预估 5. **排期与分工**：分阶段（筹备/预热/执行/收尾），定 Owner 与交付物 6. **风险预案**：冷启动风险 / 合规风险 / 数据异常 / 恶意薅羊毛 ## 输出格式 完整模板见 `references/planning-template.md`。结构概览： ``` 一、活动策划与目标设定核心信息（目标/受众/玩法） 二、方案主体（判断框架 + 工作流产出） 三、执行与评估（指标/验收） 四、风险与边界 ``` ## 边界 - 不编造数据（参与率/转化率/成本）——用户未提供就用行业基准做假设并标注 - 机制与推广需考虑平台合规（微信/抖音等规则变化快，以官方为准） - 预算与成本测算给框架，财务决策由用户做 - 效果归因受行业/平台/时机影响，标注证据等级（数据/推断/假设） ## 上下游衔接 上游：`activity-operations-master` 判断卡点。下游：`activity-operations-mechanics`（深化机制）、`activity-operations-execution`（执行落地）。
Read the whole file at its exact version.
How to install
mdr add luyu2026/skill-bible/activity-operations-planning@sha256:23072b2d46dd3f7aThe line at the top of this page pins the label git:20260916.f95ec8b, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_hfwzuhw7cocralz4)
1 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 2 versions of this file, all committed on Sep 16, 2026.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| git:20260916.f95ec8b latest | 2026-09-16 | f95ec8b | 2,866 B | A | view · diff |
| git:20260916.c7ec922 | 2026-09-16 | c7ec922 | 1,304 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (2866 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
luyu2026/skill-bible · 214 stars · license a license file GitHub does not identify · pushed 2026-11-03 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_hfwzuhw7cocralz4 GET https://markdownregistry.com/api/v1/resolve?ref=luyu2026/skill-bible/activity-operations-planning GET https://markdownregistry.com/api/v1/blob/23072b2d46dd3f7aaf47c8eb0dbc48d2bda79cdd66d1e081afe6635fce5cc151
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.