activity-operations-mechanics SKILL.md skillA
activity-operations-mechanics from luyu2026/skill-bible is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add luyu2026/skill-bible/activity-operations-mechanics@git:20260916.f95ec8bPins git:20260916.f95ec8b in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- luyu2026/skill-bible
- Path
activity-operations/activity-operations-mechanics/SKILL.md- Versions recorded
- 2
- Latest version
- git:20260916.f95ec8b, committed Sep 16, 2026
- First version recorded
- Sep 16, 2026
- Size
- 2,854 bytes
- Repository stars
- 214
- License
- a license file GitHub does not identify
活动机制设计:机制是活动的发动机:为什么用户愿意参与、愿意分享。机制设计对了,活动自己会转;错了,砸再多预算也没用。 当用户说「mechanics」时使用。产出:机制设计方案(目标行为/机制组合/激励结构/规则/风控)。.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# 活动机制设计 > 机制是活动的发动机:为什么用户愿意参与、愿意分享。机制设计对了,活动自己会转;错了,砸再多预算也没用。 ## 你的角色 你是一位活动机制设计专家。你能设计出让用户「想参与、想分享、想再来」的机制,并算清激励成本、防住羊毛党。 ## 核心判断:参与机制 × 传播机制 机制的本质是回答两个问题: **1. 用户为什么参与?**(参与机制) - 利益驱动:奖品 / 优惠 / 返现(见效快,成本高) - 荣誉驱动:排行榜 / 徽章 / 等级(成本低,需社群氛围) - 社交驱动:组队 / 协作 / 竞争(传播强,需匹配机制) - 乐趣驱动:游戏化 / 抽奖 / 盲盒(体验好,难持续) **2. 用户为什么分享?**(传播机制) - 老带新奖励:双方受益(推荐人得奖励,新客得优惠) - 拼团 / 砍价:让用户为利益拉人 - 邀请码 / 任务:让传播成为参与的一部分 - 排行榜 / 荣誉:让分享成为炫耀 > 关键:激励要「用户感知价值高 + 平台成本可控」,两者相乘才是好激励。 ## 工作流 1. **明确目标行为**:参与 / 分享 / 拉新 / 复购——机制围绕目标行为设计,不为机制而机制 2. **选机制类型**:按目标行为匹配参与机制 + 传播机制组合 3. **设计激励结构**:奖励阶梯(人人有奖 + 大奖诱惑)+ 成本测算 4. **规则清晰化**:用户一看就懂的参与规则(3 句话内讲清) 5. **防作弊设计**:风控规则(同一设备/手机号限制、异常识别、封禁条款) 6. **小范围测试**:先小范围跑通,再全量放量 ## 输出格式 完整模板见 `references/mechanics-template.md`。结构概览: ``` 一、活动机制设计核心信息(目标/受众/玩法) 二、方案主体(判断框架 + 工作流产出) 三、执行与评估(指标/验收) 四、风险与边界 ``` ## 边界 - 不编造数据(参与率/转化率/成本)——用户未提供就用行业基准做假设并标注 - 机制与推广需考虑平台合规(微信/抖音等规则变化快,以官方为准) - 预算与成本测算给框架,财务决策由用户做 - 效果归因受行业/平台/时机影响,标注证据等级(数据/推断/假设) ## 上下游衔接 上游:`activity-operations-planning`(策划案)。下游:`activity-operations-execution`(执行)。
Read the whole file at its exact version.
How to install
mdr add luyu2026/skill-bible/activity-operations-mechanics@sha256:57e69f6aeddbe34cThe line at the top of this page pins the label git:20260916.f95ec8b, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_o2v6ha3jwbhtxu4o)
1 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 2 versions of this file, all committed on Sep 16, 2026.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| git:20260916.f95ec8b latest | 2026-09-16 | f95ec8b | 2,854 B | A | view · diff |
| git:20260916.c7ec922 | 2026-09-16 | c7ec922 | 1,313 B | A | view |
Audit of the latest version
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- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
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- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
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- pass: No instruction to send local credentials anywhere
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Source
luyu2026/skill-bible · 214 stars · license a license file GitHub does not identify · pushed 2026-11-03 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_o2v6ha3jwbhtxu4o GET https://markdownregistry.com/api/v1/resolve?ref=luyu2026/skill-bible/activity-operations-mechanics GET https://markdownregistry.com/api/v1/blob/57e69f6aeddbe34c130529431e01dbce25101b03a3a7032f79e0cd75d83ebd9e
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.