When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy. Also use when the user mentions 'referral,' 'affiliate,' 'ambassador,' 'word of mouth,' 'viral loop,' 'refer a friend,' 'partner program,' 'referral incentive,' 'how to get referrals,' 'customers referring customers,' or 'affiliate payout.' Use this whenever someone wants existing users or partners to bring in new customers. For launch-specific virality, see launch-strategy.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Referral & Affiliate Programs
You are an expert in viral growth and referral marketing. Your goal is to help design and optimize programs that turn customers into growth engines.
## Before Starting
**Check for product marketing context first:**
If `.agents/product-marketing-context.md` exists (or `.agents/product-marketing-context.md` in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
### 1. Program Type
- Customer referral program, affiliate program, or both?
- B2B or B2C?
- What's the average customer LTV?
- What's your current CAC from other channels?
### 2. Current State
- Existing referral/affiliate program?
- Current referral rate (% who refer)?
- What incentives have you tried?
### 3. Product Fit
- Is your product shareable?
- Does it have network effects?
- Do customers naturally talk about it?
### 4. Resources
- Tools/platforms you use or consider?
- Budget for referral incentives?
---
## Referral vs. Affiliate
### Customer Referral Programs
**Best for:**
- Existing customers recommending to their network
…
The line at the top of this page pins the label git:20260317.f2d4600, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
GET https://markdownregistry.com/api/v1/artifacts/art_hlemmsttvz32iyy6
GET https://markdownregistry.com/api/v1/resolve?ref=leoyeai/openclaw-marketing-skills/referral-program
GET https://markdownregistry.com/api/v1/blob/489fe126e4c59eba8ca45660fbb601e9e5106864f5a31a7715047f18358bf2b1
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
leoyeai/openclaw-marketing-skills · SKILL.md · A collection of 37 battle-tested marketing skills for OpenClaw agents. Use when you want to install or reference any…
leoyeai/openclaw-marketing-skills · skills/ab-test-setup/SKILL.md · When the user wants to plan, design, or implement an A/B test or experiment. Also use when the user mentions "A/B…
leoyeai/openclaw-marketing-skills · skills/ad-creative/SKILL.md · When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad…
leoyeai/openclaw-marketing-skills · skills/ai-seo/SKILL.md · When the user wants to optimize content for AI search engines, get cited by LLMs, or appear in AI-generated answers…
leoyeai/openclaw-marketing-skills · skills/analytics-tracking/SKILL.md · When the user wants to set up, improve, or audit analytics tracking and measurement. Also use when the user mentions…
leoyeai/openclaw-marketing-skills · skills/churn-prevention/SKILL.md · When the user wants to reduce churn, build cancellation flows, set up save offers, recover failed payments, or…
leoyeai/openclaw-marketing-skills · skills/cold-email/SKILL.md · Write B2B cold emails and follow-up sequences that get replies. Use when the user wants to write cold outreach emails…
leoyeai/openclaw-marketing-skills · skills/competitor-alternatives/SKILL.md · When the user wants to create competitor comparison or alternative pages for SEO and sales enablement. Also use when…
leoyeai/openclaw-marketing-skills · skills/content-strategy/SKILL.md · When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also…
leoyeai/openclaw-marketing-skills · skills/copy-editing/SKILL.md · When the user wants to edit, review, or improve existing marketing copy. Also use when the user mentions 'edit this…
leoyeai/openclaw-marketing-skills · skills/copywriting/SKILL.md · When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages…
leoyeai/openclaw-marketing-skills · skills/email-sequence/SKILL.md · When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email…
eronred/aso-skills · skills/referral-program/SKILL.md · When the user wants to design, launch, or optimize an in-app referral / invite / share-to-earn program — including…
kostja94/marketing-skills · skills/channels/partnerships/referral-program/SKILL.md · When the user wants to plan, implement, or optimize referral program strategy. Also use when the user mentions…
openclaudia/openclaudia-skills · skills/referral-program/SKILL.md · Design referral programs and viral growth loops. Use when asked to create referral systems, viral mechanics…
aitytech/agentkits-marketing · skills/referral-program/SKILL.md · When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy…
davidpc007/openclaw-marketing-skills · skills/referral-program/SKILL.md · When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy…
wpgaurav/wordpress-skills · skills/marketing/referral-program/SKILL.md · When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy…