Design referral programs and viral growth loops. Use when asked to create referral systems, viral mechanics, word-of-mouth campaigns, or growth loops. Trigger phrases: "referral program", "viral loop", "refer a friend", "word of mouth", "viral coefficient", "referral incentive", "growth loop", "invite system", "ambassador program".
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What the file says
# Referral Program Design
Design effective referral programs and viral loops that drive sustainable growth.
---
## 1. Referral Program Frameworks
### One-Sided Incentives
Only the referrer gets rewarded.
**Best for:**
- Products with strong organic word-of-mouth
- Low-friction signups where the referred user needs no extra motivation
- Cost-sensitive businesses
**Examples:**
- Uber: "$10 credit for every friend you refer"
- Amazon Associates: Commission on referred purchases
**Template:**
```
Refer a friend and get [reward].
Share your unique link: [referral_url]
```
### Two-Sided Incentives
Both referrer and referred user get rewarded.
**Best for:**
- Products requiring activation effort from new users
- Competitive markets where new users need a nudge
- Subscription businesses
**Examples:**
- Dropbox: Both get 500MB extra storage
- Airbnb: Referrer gets $25 credit, friend gets $40 off first stay
- PayPal: Both get $10 when friend makes first transaction
**Template:**
```
Give [friend_reward], get [referrer_reward].
Share your link and you both win: [referral_url]
```
### Tiered Incentives
Rewards increase with number of successful referrals.
…
The line at the top of this page pins the label git:20260211.ed7ff86, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
GET https://markdownregistry.com/api/v1/artifacts/art_5owv3flrqg43bmy6
GET https://markdownregistry.com/api/v1/resolve?ref=openclaudia/openclaudia-skills/referral-program
GET https://markdownregistry.com/api/v1/blob/2abed9aa0c8df201d655d3ac96764cf5acea157286998f9b3d9505b40626de83
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
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wpgaurav/wordpress-skills · skills/marketing/referral-program/SKILL.md · When the user wants to create, optimize, or analyze a referral program, affiliate program, or word-of-mouth strategy…
