referral-program SKILL.md skillA

referral-program from kostja94/marketing-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add kostja94/marketing-skills/referral-program@v1.0.1

Pins v1.0.1 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
kostja94/marketing-skills
Path
skills/channels/partnerships/referral-program/SKILL.md
Versions recorded
3
Latest version
v1.0.1, committed Sep 25, 2026
First version recorded
Mar 11, 2026
Size
5,910 bytes
Repository stars
1,054
License
MIT

When the user wants to plan, implement, or optimize referral program strategy. Also use when the user mentions "referral program," "referral marketing," "user referral," "refer-a-friend," "word-of-mouth growth," "referral rewards," "referral tracking," "referral code," "referral incentives," or "viral loop." For referral landing copy, use landing-page-generator.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Channels: Referral

Guides referral program strategy for AI/SaaS products. Leverage existing users to drive growth; 3%-5% conversion vs 1%-2% for ads; CAC 50%-70% lower; referred users LTV 30%-50% higher, retention 20%-30% higher. Referral is necessity in overseas markets, not alternative.

**When invoking**: On **first use**, if helpful, open with 1-2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:
1. **Product type**: SaaS, AI tool, subscription
2. **User base**: Size, engagement, retention
3. **Goal**: Signups, purchases, or both

## Referral vs. Affiliate vs. Influencer

| Dimension | Referral | Affiliate | Influencer |
|-----------|----------|-----------|------------|
| **Who** | Existing users | Professional promoters | KOLs |
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add kostja94/marketing-skills/referral-program@sha256:8769ab95caf3f06d

The line at the top of this page pins the label v1.0.1, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_w3ayu4hknsqvh7ic.svg)](https://markdownregistry.com/a/art_w3ayu4hknsqvh7ic)

5 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 3 versions of this file, between Mar 11, 2026 and Sep 25, 2026, about one every 99 days.

versioncommittedcommitsizeaudit
v1.0.1 latest2026-09-25 03671b1 5,910 BA view · diff
v1.0.12026-03-27 f1ec9f7 5,818 BA view · diff
v1.0.02026-03-11 c7d87bd 5,763 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (5910 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

kostja94/marketing-skills · 1,054 stars · license MIT · pushed 2026-10-06 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_w3ayu4hknsqvh7ic
GET https://markdownregistry.com/api/v1/resolve?ref=kostja94/marketing-skills/referral-program
GET https://markdownregistry.com/api/v1/blob/8769ab95caf3f06dc56a728993af08a958da93676a456c26648969ebd396a005

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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Every file in kostja94/marketing-skills

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