audience-belief-mapper SKILL.md skillA
audience-belief-mapper from aaron-he-zhu/aaron-marketing-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add aaron-he-zhu/aaron-marketing-skills/audience-belief-mapper@v20.2.0Pins v20.2.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- aaron-he-zhu/aaron-marketing-skills
- Path
narrative/trace/audience-belief-mapper/SKILL.md- Versions recorded
- 6
- Latest version
- v20.2.0, committed Oct 29, 2026
- First version recorded
- Jul 24, 2026
- Size
- 12,803 bytes
- Repository stars
- 3,102
- License
- Apache-2.0
Use when the user asks to "map what our buyers believe", "capture the objections we keep hearing", or "find the switching forces that move the beachhead"; produces a belief map of the beachhead — held beliefs and mental models, the recurring objections and their reframes, and the JTBD four forces (push of the problem, pull of the new, anxiety of switching, habit of the present) — each item sourced from interviews or win-loss notes (User-provided) and labeled Measured / User-provided /…
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Audience Belief Mapper Captures the beachhead's narrative raw material — the beliefs and mental models buyers already hold, the objections that recur in every deal, each objection's reframe, and the JTBD **four forces** (push of the problem, pull of the new solution, anxiety of the switch, habit of the status quo) that decide whether they move. It is the third move of the TALE **Trace** phase and its output feeds three [TALE](../../../references/tale-benchmark.md) dimensions: **T** (beachhead/ICP truth — the narrative targets a segment scored on serviceability / pain / reachability, not "everyone"), **A** (the objection reframes the message house answers), and **E** (win-loss and objection language written back to the canon candidates). It never scores TALE profile result and never adjudicates a claim — unverified quotes or comparative statements are marked `[needs source]` and routed to `memory/events/claims.ndjson` via an authorized `operation: propose` request to `registry-events.py`. …
Read the whole file at its exact version.
How to install
mdr add aaron-he-zhu/aaron-marketing-skills/audience-belief-mapper@sha256:ddf76d4f6f8ec3b4The line at the top of this page pins the label v20.2.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_imulqumpunkf5f6l)
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Versions
The registry has recorded 6 versions of this file, between Jul 24, 2026 and Oct 29, 2026, about one every 19 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v20.2.0 latest | 2026-10-29 | 0d0dabf | 12,803 B | A | view · diff |
| v20.1.0 | 2026-09-01 | 0c914b1 | 12,803 B | A | view · diff |
| v20.0.0 | 2026-08-20 | 879002a | 12,803 B | A | view · diff |
| v19.2.0 | 2026-08-10 | d09dd90 | 12,803 B | A | view · diff |
| v19.1.0 | 2026-08-01 | f744424 | 12,803 B | A | view · diff |
| v19.0.0 | 2026-07-24 | 407137c | 12,803 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (12803 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
aaron-he-zhu/aaron-marketing-skills · 3,102 stars · license Apache-2.0 · pushed 2026-11-08 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_imulqumpunkf5f6l GET https://markdownregistry.com/api/v1/resolve?ref=aaron-he-zhu/aaron-marketing-skills/audience-belief-mapper GET https://markdownregistry.com/api/v1/blob/ddf76d4f6f8ec3b468a90e3ccc25eef49200ff2785e3d3deae384bf564ec2a65
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.