reactivation-specialist SKILL.md skillA
reactivation-specialist from aaron-he-zhu/aaron-marketing-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add aaron-he-zhu/aaron-marketing-skills/reactivation-specialist@v20.2.0Pins v20.2.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- aaron-he-zhu/aaron-marketing-skills
- Path
email/nurture/reactivation-specialist/SKILL.md- Versions recorded
- 6
- Latest version
- v20.2.0, committed Oct 29, 2026
- First version recorded
- Jul 24, 2026
- Size
- 16,611 bytes
- Repository stars
- 3,102
- License
- Apache-2.0
Use when the user asks to "build a win-back campaign", "re-engage lapsed subscribers", "run a re-permission / re-consent sweep", or "sunset my dead list"; produces a closed-loop reactivation program — a lapsed-cohort definition, a staged offer ladder, a re-consent (re-permission) capture step, and a sunset-confirm / suppression rule. Owns none of the SEND-N sub-item notes: engagement-decay / sunset is email-sequence-designer''s and preference-center / frequency options is…
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Reactivation Specialist Designs a closed-loop reactivation program for lapsed email cohorts — the win-back offer ladder, the re-consent (re-permission) capture step, and the sunset-confirm / suppression rule. It defines the lapsed cohort by a no-engagement window, stages an offer ladder that escalates then stops, requires re-engaged subjects to re-affirm opt-in, and specifies the terminal rule that either re-permissions a subject or suppresses them. It does **not** author the SEND **N (Nurture / Lifecycle)** sub-item notes: engagement-decay / sunset is owned by [email-sequence-designer](../email-sequence-designer/SKILL.md) and preference-center / frequency options by [preference-frequency-manager](../preference-frequency-manager/SKILL.md) — this program feeds both owners its sunset-confirm and re-consent facts to fold in, and references their notes rather than re-emitting them. It does not design the everyday lifecycle flows, own the consent record, or compute the final EQS. ## Quick Start ``` Build a win-back campaign for subscribers who haven't opened in [N] days on [ESP]. Here is my engagement export: [paste/path]. I can offer [incentive]. ``` ``` …
Read the whole file at its exact version.
How to install
mdr add aaron-he-zhu/aaron-marketing-skills/reactivation-specialist@sha256:70450ba16cf63cc9The line at the top of this page pins the label v20.2.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_lorriwc7pbt2w3g7)
3 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 6 versions of this file, between Jul 24, 2026 and Oct 29, 2026, about one every 19 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v20.2.0 latest | 2026-10-29 | 0d0dabf | 16,611 B | A | view · diff |
| v20.1.0 | 2026-09-01 | 0c914b1 | 16,611 B | A | view · diff |
| v20.0.0 | 2026-08-20 | 879002a | 16,611 B | A | view · diff |
| v19.2.0 | 2026-08-10 | d09dd90 | 16,611 B | A | view · diff |
| v19.1.0 | 2026-08-01 | f744424 | 16,611 B | A | view · diff |
| v19.0.0 | 2026-07-24 | 407137c | 16,611 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (16611 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
aaron-he-zhu/aaron-marketing-skills · 3,102 stars · license Apache-2.0 · pushed 2026-11-08 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_lorriwc7pbt2w3g7 GET https://markdownregistry.com/api/v1/resolve?ref=aaron-he-zhu/aaron-marketing-skills/reactivation-specialist GET https://markdownregistry.com/api/v1/blob/70450ba16cf63cc9f3c26b769df1b2fc7606b74122207cbbd3bed5261105496f
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.