ad-kill-rules SKILL.md skillA

ad-kill-rules from cognyai/claude-code-marketing-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add cognyai/claude-code-marketing-skills/ad-kill-rules@v1.1.3

Pins v1.1.3 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
cognyai/claude-code-marketing-skills
Path
skills/ad-kill-rules/SKILL.md
Versions recorded
1
Latest version
v1.1.3, committed Oct 12, 2026
Size
14,596 bytes
Repository stars
107
License
none declared

Enforce a pre-declared evidence bar on every ad — after it spends enough, pause it if it misses (e.g. CTR < 1% or cost per lead over cap) across Meta, TikTok, LinkedIn, Google and Bing — as a dry-run report, an approved pause, or a scheduled pause-only Cogny script.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Ad Kill Rules

A small script checks results every morning and pauses anything that missed the bar after a
set amount of spend. Decide the bar **before** you launch: how much spend, how many days, and
what counts as a win. Skip that and 200 ads give you 200 inconclusive experiments.

This is an exact rule, so it belongs in code rather than a model's judgment. The skill reports in
chat, and `schedule` turns it into a deterministic Cogny script that can only **pause**.

**Requires:** Cogny ($9/mo) with at least one ad platform connected.

## Usage

- `/ad-kill-rules` or `check` — dry run: what would be paused, and why
- `/ad-kill-rules apply BK014` — pause the flagged ads for one campaign (asks per batch)
- `/ad-kill-rules schedule` — create a daily pause-only script

## The rule file

Rules live in the YAML block under `## Evidence bar` in `brain/campaigns/<ID>` (written by
`/campaign-ledger new`, keyed by the campaign ID), with a default at
`brain/contracts/ad-kill-rules`. Log every pause under that folder's `## Kill log` section. If no default exists, write one with the user:

```yaml
default:
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add cognyai/claude-code-marketing-skills/ad-kill-rules@sha256:d020a03465133130

The line at the top of this page pins the label v1.1.3, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_nayfrwlttnoe2p7y.svg)](https://markdownregistry.com/a/art_nayfrwlttnoe2p7y)

2 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 1 version of this file, committed on Oct 12, 2026.

versioncommittedcommitsizeaudit
v1.1.3 latest2026-10-12 19f93c6 14,596 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (14596 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

cognyai/claude-code-marketing-skills · 107 stars · license none declared · pushed 2026-10-12 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_nayfrwlttnoe2p7y
GET https://markdownregistry.com/api/v1/resolve?ref=cognyai/claude-code-marketing-skills/ad-kill-rules
GET https://markdownregistry.com/api/v1/blob/d020a0346513313033da800b06d26bffc259e0e5c8632b4a5778b7455715e249

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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