Research competitor positioning, ads, pricing, and market gaps.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Competitor Analysis
Research a competitor or market to understand positioning, pricing, strengths, and gaps.
## Usage
`/competitor-analysis hubspot.com` — analyze a specific competitor
`/competitor-analysis "marketing automation tools"` — analyze a market category
## Works with
Runs with zero accounts (WebSearch/WebFetch). Each connected provider replaces a guess with data.
| Job | Primary | Also answers it | No account |
|-----|---------|-----------------|------------|
| Who the real competitors are | Semrush `domain_organic_competitors` | Ahrefs `organic_competitors` | WebSearch "[company] competitors" |
| Organic footprint and top pages | Semrush `domain_overview`, `domain_organic_keywords` | Ahrefs `organic_keywords`, `top_pages` | WebSearch |
| Paid search: are they bidding, on what | Semrush `domain_paid_keywords` | — | Google Ads Transparency Center (adstransparency.google.com), manual |
| Authority | Ahrefs `batch_analysis` (whole set in one call) | cogny-ahrefs-lite `tool_domain_rating` | — |
| Share of voice in AI answers | cogny-ai-visibility `tool_check_ai_visibility` | — | — |
…
The line at the top of this page pins the label v1.1.1, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
GET https://markdownregistry.com/api/v1/artifacts/art_4iqq4qzlupqqua42
GET https://markdownregistry.com/api/v1/resolve?ref=cognyai/claude-code-marketing-skills/competitor-analysis
GET https://markdownregistry.com/api/v1/blob/d31c1c44eea2a40506090673c3db530c6e86f8ce1a6aefc7737d077ecb019106
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
cognyai/claude-code-marketing-skills · skills/ad-kill-rules/SKILL.md · Enforce a pre-declared evidence bar on every ad — after it spends enough, pause it if it misses (e.g. CTR < 1% or cost…
cognyai/claude-code-marketing-skills · skills/brand-kit/SKILL.md · Build a portable brand-kit.json for the user's product — colors, typography, voice — that other skills (video, ad…
cognyai/claude-code-marketing-skills · skills/campaign-ledger/SKILL.md · Give every campaign an ID and carry it everywhere — allocate IDs, audit ad/email/UTM naming across Google, Meta…
cognyai/claude-code-marketing-skills · skills/closed-lost-revival/SKILL.md · Re-read every lost deal in your CRM (HubSpot, Pipedrive or Upsales; Salesforce via the CRM layer) with its calls…
cognyai/claude-code-marketing-skills · skills/community-pulse/SKILL.md · Weekly read on community health — Discord joins, active channels, top contributors, themes and unanswered questions…
cognyai/claude-code-marketing-skills · skills/conversion-debug/SKILL.md · Conversion Tracking Debugger — diagnose discrepancies across GTM, GA4, Google Ads & Meta Pixel with live API access…
cognyai/claude-code-marketing-skills · skills/creative-engine/SKILL.md · Turn customer language into 8–12 genuinely different ad concepts (not 50 versions of one headline), generate the images…
aaron-he-zhu/aaron-marketing-skills · seo-geo/survey/competitor-analysis/SKILL.md · Use when the user asks to "analyze competitors" or "竞品分析"; benchmarks competitor keywords, content, backlinks, AI…
eronred/aso-skills · skills/competitor-analysis/SKILL.md · When the user wants to analyze competitors' App Store strategy, find keyword gaps, or understand competitive…
indranilbanerjee/digital-marketing-pro · skills/competitor-analysis/SKILL.md · Run a multi-dimensional competitive teardown of 2-5 competitors — content strategy, SEO, paid ads, social, AI…
openclaudia/openclaudia-skills · skills/competitor-analysis/SKILL.md · Conduct full competitor strategy breakdowns across SEO, ads, social, email, pricing, and positioning. Use when the user…
yennanliu/investskill · plugins/us-stock-analysis/skills/competitor-analysis/SKILL.md · Deep competitive moat analysis, market position assessment, and industry dynamics for one company against its direct…
social-media-skills/skills · skills/competitor-analysis/SKILL.md · Competitor analysis for social media — public-data competitive reconnaissance to find the gap a brand can own. Use when…
