campaign-ledger SKILL.md skillA

campaign-ledger from cognyai/claude-code-marketing-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add cognyai/claude-code-marketing-skills/campaign-ledger@v1.1.3

Pins v1.1.3 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
cognyai/claude-code-marketing-skills
Path
skills/campaign-ledger/SKILL.md
Versions recorded
1
Latest version
v1.1.3, committed Oct 12, 2026
Size
17,631 bytes
Repository stars
107
License
none declared

Give every campaign an ID and carry it everywhere — allocate IDs, audit ad/email/UTM naming across Google, Meta, LinkedIn, Bing, TikTok and X, and keep one ledger joining spend → leads → deals → revenue per campaign ID.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Campaign Ledger

The unglamorous part, and the most valuable thing in the whole setup. Most companies can
tell you clicks by campaign and revenue by customer, and very few can connect the two. Give
every campaign an ID, put it in every name, and keep one table: **ID, spend, leads,
qualified calls, deals, revenue, churn.** Then agents can answer the question that matters:
*which marketing brought in customers who paid and stayed?*

**Requires:** Cogny ($9/mo). Works with whichever ad platforms are connected.

## Usage

- `/campaign-ledger init` — choose a prefix, audit current naming, create the ledger
- `/campaign-ledger new "dinner angle"` — allocate the next ID and create its campaign folder
- `/campaign-ledger audit` — find assets that break the naming convention
- `/campaign-ledger sync` — refresh spend + outcomes per ID (daily)
- `/campaign-ledger show BK014` — one campaign, end to end

## The convention

```
Campaign ID   <PREFIX><NNN>                     BK014
Ad name       <ID>_<angle>_<format>_v<n>        BK014_dinner-angle_ugc_v2
Ad set/group  <ID>_<audience>                   BK014_shopify-1to10m
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add cognyai/claude-code-marketing-skills/campaign-ledger@sha256:ce74028739591a3c

The line at the top of this page pins the label v1.1.3, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_ycx67c4abkwrwylf.svg)](https://markdownregistry.com/a/art_ycx67c4abkwrwylf)

2 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 1 version of this file, committed on Oct 12, 2026.

versioncommittedcommitsizeaudit
v1.1.3 latest2026-10-12 19f93c6 17,631 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (17631 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

cognyai/claude-code-marketing-skills · 107 stars · license none declared · pushed 2026-10-12 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_ycx67c4abkwrwylf
GET https://markdownregistry.com/api/v1/resolve?ref=cognyai/claude-code-marketing-skills/campaign-ledger
GET https://markdownregistry.com/api/v1/blob/ce74028739591a3c08d80c568907bac200fefe736b0201947969796a28d67aa0

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

More from cognyai/claude-code-marketing-skills

google-ads-audit SKILL.md skill
cognyai/claude-code-marketing-skills · skill-pipeline/google-ads-audit/SKILL.md · Deep Google Ads account audit — keywords, quality scores, budget pacing, search terms
v1.1.2 · audit A · 107 stars
meta-ads-audit SKILL.md skill
cognyai/claude-code-marketing-skills · skill-pipeline/meta-ads-audit/SKILL.md · Meta Ads audit — audience analysis, creative fatigue, budget pacing, lead quality
v1.1.0 · audit A · 107 stars
ad-copy-writer SKILL.md skill
cognyai/claude-code-marketing-skills · skills/ad-copy-writer/SKILL.md · Generate ad copy variations for Google, Microsoft, Meta, LinkedIn, TikTok, Reddit, Snapchat and X Ads (plus Apple…
v1.1.1 · audit A · 107 stars
ad-kill-rules SKILL.md skill
cognyai/claude-code-marketing-skills · skills/ad-kill-rules/SKILL.md · Enforce a pre-declared evidence bar on every ad — after it spends enough, pause it if it misses (e.g. CTR < 1% or cost…
v1.1.3 · audit A · 107 stars
brand-kit SKILL.md skill
cognyai/claude-code-marketing-skills · skills/brand-kit/SKILL.md · Build a portable brand-kit.json for the user's product — colors, typography, voice — that other skills (video, ad…
v1.1.1 · audit A · 107 stars
buying-triggers SKILL.md skill
cognyai/claude-code-marketing-skills · skills/buying-triggers/SKILL.md · Find accounts where something just happened that creates demand — funding, hiring, new locations, launches, rising ad…
v1.1.3 · audit A · 107 stars
closed-lost-revival SKILL.md skill
cognyai/claude-code-marketing-skills · skills/closed-lost-revival/SKILL.md · Re-read every lost deal in your CRM (HubSpot, Pipedrive or Upsales; Salesforce via the CRM layer) with its calls…
v1.2.3 · audit A · 107 stars
cogny SKILL.md skill
cognyai/claude-code-marketing-skills · skills/cogny/SKILL.md · Run Cogny marketing analysis tasks — fetch scheduled tasks, analyze ad accounts via MCP, report findings
v1.1.2 · audit A · 107 stars
community-pulse SKILL.md skill
cognyai/claude-code-marketing-skills · skills/community-pulse/SKILL.md · Weekly read on community health — Discord joins, active channels, top contributors, themes and unanswered questions…
v1.1.2 · audit A · 107 stars
competitor-analysis SKILL.md skill
cognyai/claude-code-marketing-skills · skills/competitor-analysis/SKILL.md · Research competitor positioning, ads, pricing, and market gaps
v1.1.1 · audit A · 107 stars
conversion-debug SKILL.md skill
cognyai/claude-code-marketing-skills · skills/conversion-debug/SKILL.md · Conversion Tracking Debugger — diagnose discrepancies across GTM, GA4, Google Ads & Meta Pixel with live API access…
v1.1.2 · audit A · 107 stars
creative-engine SKILL.md skill
cognyai/claude-code-marketing-skills · skills/creative-engine/SKILL.md · Turn customer language into 8–12 genuinely different ad concepts (not 50 versions of one headline), generate the images…
v1.1.3 · audit A · 107 stars

Every file in cognyai/claude-code-marketing-skills

Browse by kind, by grade A, or by owner.