64 instruction files for AI agents, collected from cognyai/claude-code-marketing-skills. Install any of them at an exact version with mdr add cognyai/claude-code-marketing-skills/<name>.
google-ads-audit SKILL.md skill
cognyai/claude-code-marketing-skills · skill-pipeline/google-ads-audit/SKILL.md · Deep Google Ads account audit — keywords, quality scores, budget pacing, search terms
v1.1.2 · audit A · 114 stars
meta-ads-audit SKILL.md skill
cognyai/claude-code-marketing-skills · skill-pipeline/meta-ads-audit/SKILL.md · Meta Ads audit — audience analysis, creative fatigue, budget pacing, lead quality
v1.1.0 · audit A · 114 stars
ad-copy-writer SKILL.md skill
cognyai/claude-code-marketing-skills · skills/ad-copy-writer/SKILL.md · Generate ad copy variations for Google, Microsoft, Meta, LinkedIn, TikTok, Reddit, Snapchat and X Ads (plus Apple…
v1.1.1 · audit A · 114 stars
ad-kill-rules SKILL.md skill
cognyai/claude-code-marketing-skills · skills/ad-kill-rules/SKILL.md · Enforce a pre-declared evidence bar on every ad — after it spends enough, pause it if it misses (e.g. CTR < 1% or cost…
v1.1.3 · audit A · 114 stars
brand-kit SKILL.md skill
cognyai/claude-code-marketing-skills · skills/brand-kit/SKILL.md · Build a portable brand-kit.json for the user's product — colors, typography, voice — that other skills (video, ad…
v1.1.1 · audit A · 114 stars
buying-triggers SKILL.md skill
cognyai/claude-code-marketing-skills · skills/buying-triggers/SKILL.md · Find accounts where something just happened that creates demand — funding, hiring, new locations, launches, rising ad…
v1.1.3 · audit A · 114 stars
campaign-ledger SKILL.md skill
cognyai/claude-code-marketing-skills · skills/campaign-ledger/SKILL.md · Give every campaign an ID and carry it everywhere — allocate IDs, audit ad/email/UTM naming across Google, Meta…
v1.1.3 · audit A · 114 stars
closed-lost-revival SKILL.md skill
cognyai/claude-code-marketing-skills · skills/closed-lost-revival/SKILL.md · Re-read every lost deal in your CRM (HubSpot, Pipedrive or Upsales; Salesforce via the CRM layer) with its calls…
v1.2.3 · audit A · 114 stars
cogny SKILL.md skill
cognyai/claude-code-marketing-skills · skills/cogny/SKILL.md · Run Cogny marketing analysis tasks — fetch scheduled tasks, analyze ad accounts via MCP, report findings
v1.1.2 · audit A · 114 stars
community-pulse SKILL.md skill
cognyai/claude-code-marketing-skills · skills/community-pulse/SKILL.md · Weekly read on community health — Discord joins, active channels, top contributors, themes and unanswered questions…
v1.1.2 · audit A · 114 stars
competitor-analysis SKILL.md skill
cognyai/claude-code-marketing-skills · skills/competitor-analysis/SKILL.md · Research competitor positioning, ads, pricing, and market gaps
v1.1.1 · audit A · 114 stars
conversion-debug SKILL.md skill
cognyai/claude-code-marketing-skills · skills/conversion-debug/SKILL.md · Conversion Tracking Debugger — diagnose discrepancies across GTM, GA4, Google Ads & Meta Pixel with live API access…
v1.1.2 · audit A · 114 stars
creative-engine SKILL.md skill
cognyai/claude-code-marketing-skills · skills/creative-engine/SKILL.md · Turn customer language into 8–12 genuinely different ad concepts (not 50 versions of one headline), generate the images…
v1.1.3 · audit A · 114 stars
crm-icp-analysis SKILL.md skill
cognyai/claude-code-marketing-skills · skills/crm-icp-analysis/SKILL.md · Analyze CRM data (HubSpot, Pipedrive or Upsales) to build a data-driven Ideal Customer Profile from closed-won deals…
v1.1.2 · audit A · 114 stars
crm-sales-momentum SKILL.md skill
cognyai/claude-code-marketing-skills · skills/crm-sales-momentum/SKILL.md · Analyze CRM pipeline momentum (HubSpot, Pipedrive or Upsales) — deal velocity, stage conversions, win/loss patterns…
v1.1.2 · audit A · 114 stars
customer-language SKILL.md skill
cognyai/claude-code-marketing-skills · skills/customer-language/SKILL.md · Mine your CRM's call notes, meeting notes, support tickets and lost-deal reasons (HubSpot, Pipedrive or Upsales)…
v1.2.3 · audit A · 114 stars
cwv-audit SKILL.md skill
cognyai/claude-code-marketing-skills · skills/cwv-audit/SKILL.md · Core Web Vitals Reference — LCP, INP, CLS thresholds, root causes, optimization fixes, CrUX BigQuery queries…
v1.1.1 · audit B · 114 stars
deliverability-check SKILL.md skill
cognyai/claude-code-marketing-skills · skills/deliverability-check/SKILL.md · Audit a sending domain's deliverability — SPF, DKIM, DMARC, MX, BIMI, blocklists — with a prioritized fix order
v1.1.1 · audit A · 114 stars
demand-gen-audit SKILL.md skill
cognyai/claude-code-marketing-skills · skills/demand-gen-audit/SKILL.md · Google Ads Demand Gen audit — audience strategy, creative format diversity, creative freshness, placements, CPA vs goal
v1.1.2 · audit A · 114 stars
drop-off-rescue SKILL.md skill
cognyai/claude-code-marketing-skills · skills/drop-off-rescue/SKILL.md · Find contacts stalled at funnel stages (abandoned cart, signed-up-but-no-trial, trial-but-no-convert), draft…
v1.1.2 · audit A · 114 stars
email-report SKILL.md skill
cognyai/claude-code-marketing-skills · skills/email-report/SKILL.md · Auto-generate the weekly or monthly email performance report in three formats — Slack update, CEO email, board-deck…
v1.1.2 · audit A · 114 stars
ga4-audit SKILL.md skill
cognyai/claude-code-marketing-skills · skills/ga4-audit/SKILL.md · Google Analytics 4 configuration and data-quality audit — key events, data streams, custom dimensions, attribution…
v1.1.2 · audit A · 114 stars
ga4-bigquery-schema SKILL.md skill
cognyai/claude-code-marketing-skills · skills/ga4-bigquery-schema/SKILL.md · GA4 BigQuery Export Schema Reference — complete field reference, nested structures, query patterns, and performance tips
v1.1.1 · audit A · 114 stars
ga4-events SKILL.md skill
cognyai/claude-code-marketing-skills · skills/ga4-events/SKILL.md · GA4 Event Implementation Reference — complete event taxonomy, parameter lists, implementation patterns (gtag.js, GTM…
v1.1.1 · audit A · 114 stars
ga4-measurement-plan SKILL.md skill
cognyai/claude-code-marketing-skills · skills/ga4-measurement-plan/SKILL.md · Build a GA4 measurement plan from a site URL — event taxonomy, parameters, custom dimensions, and key events to mark as…
v1.1.1 · audit A · 114 stars
ga4-monitor SKILL.md skill
cognyai/claude-code-marketing-skills · skills/ga4-monitor/SKILL.md · Weekly GA4 check — sessions, users, key-event conversions, revenue, channel mix — with week-over-week deltas and…
v1.1.2 · audit A · 114 stars
gaql-reference SKILL.md skill
cognyai/claude-code-marketing-skills · skills/gaql-reference/SKILL.md · Google Ads Query Language (GAQL) Reference — complete syntax, resource types, fields, operators, date macros, and…
v1.1.1 · audit A · 114 stars
google-ads-audit SKILL.md skill
cognyai/claude-code-marketing-skills · skills/google-ads-audit/SKILL.md · Comprehensive Google Ads account audit (Microsoft Ads side by side when connected) — campaign structure, budget pacing…
v1.1.2 · audit A · 114 stars
google-ads-monitor SKILL.md skill
cognyai/claude-code-marketing-skills · skills/google-ads-monitor/SKILL.md · Weekly Google Ads health check (plus Microsoft Ads, Apple Search Ads and ChatGPT ads when connected) — budget pacing…
v1.1.2 · audit A · 114 stars
google-ads-scripts SKILL.md skill
cognyai/claude-code-marketing-skills · skills/google-ads-scripts/SKILL.md · Google Ads Scripts Reference — JavaScript automation, AdsApp object model, selectors, GAQL queries, 10+ working script…
v1.1.1 · audit B · 114 stars
gtm-audit SKILL.md skill
cognyai/claude-code-marketing-skills · skills/gtm-audit/SKILL.md · Google Tag Manager container audit — tag health, orphaned and paused tags, duplicate GA4 config, trigger coverage…
v1.1.2 · audit A · 114 stars
gtm-monitor SKILL.md skill
cognyai/claude-code-marketing-skills · skills/gtm-monitor/SKILL.md · Weekly GTM container check — new, edited and removed tags, unpublished draft changes, orphaned tags, workspace status —…
v1.1.2 · audit A · 114 stars
gtm-setup SKILL.md skill
cognyai/claude-code-marketing-skills · skills/gtm-setup/SKILL.md · GTM Event Tracking & Setup Reference — dataLayer fundamentals, trigger types, variable types, GA4 tag configuration…
v1.1.1 · audit B · 114 stars
gtm-tracking-plan SKILL.md skill
cognyai/claude-code-marketing-skills · skills/gtm-tracking-plan/SKILL.md · Turn a measurement plan into a Google Tag Manager spec — tags, triggers, variables, and copy-paste dataLayer snippets…
v1.1.1 · audit B · 114 stars
landing-page-review SKILL.md skill
cognyai/claude-code-marketing-skills · skills/landing-page-review/SKILL.md · CRO review of a landing page with specific conversion recommendations
v1.1.1 · audit A · 114 stars
lead-qualification SKILL.md skill
cognyai/claude-code-marketing-skills · skills/lead-qualification/SKILL.md · Research and qualify business leads against your ICP
v1.1.1 · audit B · 114 stars
linkedin-ads-audit SKILL.md skill
cognyai/claude-code-marketing-skills · skills/linkedin-ads-audit/SKILL.md · Full LinkedIn Ads account audit — campaign structure, targeting, creative performance, spend efficiency
v1.1.2 · audit A · 114 stars
linkedin-launch-video SKILL.md skill
cognyai/claude-code-marketing-skills · skills/linkedin-launch-video/SKILL.md · Produce a LinkedIn-native 1:1 (or 16:9) launch video using HyperFrames. Caption-first, sound-off, B2B register…
v1.1.1 · audit A · 114 stars
linkedin-micro-campaigns SKILL.md skill
cognyai/claude-code-marketing-skills · skills/linkedin-micro-campaigns/SKILL.md · Create precision-targeted LinkedIn ad campaigns for specific ICP segments — translates CRM data to LinkedIn targeting
v1.1.1 · audit A · 114 stars
marketing-brain SKILL.md skill
cognyai/claude-code-marketing-skills · skills/marketing-brain/SKILL.md · Build the business "brain" every marketing agent reads first — START-HERE, customer-fit, offers, voice, founder…
v1.1.3 · audit A · 114 stars
marketing-engineer SKILL.md skill
cognyai/claude-code-marketing-skills · skills/marketing-engineer/SKILL.md · Run the marketing-engineer operating system — one shared brain, ten agents, a review queue, and a weekly loop — on top…
v1.1.3 · audit A · 114 stars
meta-capi SKILL.md skill
cognyai/claude-code-marketing-skills · skills/meta-capi/SKILL.md · Meta Conversions API (CAPI) Setup Reference — architecture, event types, customer information hashing, deduplication…
v1.1.1 · audit A · 114 stars
non-commodity-content SKILL.md skill
cognyai/claude-code-marketing-skills · skills/non-commodity-content/SKILL.md · Interview the user for specific client stories, anecdotes, refusals, and real numbers — then turn them into…
v1.1.1 · audit A · 114 stars
performance-memo SKILL.md skill
cognyai/claude-code-marketing-skills · skills/performance-memo/SKILL.md · The Monday memo a sharp analyst would write — joins spend on every ad platform to qualified calls, deals, revenue…
v1.1.2 · audit A · 114 stars
pmax-audit SKILL.md skill
cognyai/claude-code-marketing-skills · skills/pmax-audit/SKILL.md · Performance Max campaign audit — asset group strength, asset coverage, search themes, audience signals, brand…
v1.1.3 · audit A · 114 stars
pmax-launch-kit SKILL.md skill
cognyai/claude-code-marketing-skills · skills/pmax-launch-kit/SKILL.md · Build a complete Performance Max campaign from a brand URL — asset group copy, search themes, audience signals…
v1.1.1 · audit A · 114 stars
pre-send-qa SKILL.md skill
cognyai/claude-code-marketing-skills · skills/pre-send-qa/SKILL.md · Pre-flight QA for an email campaign — merge tags, broken links, spam triggers, compliance, mobile rendering — before…
v1.1.2 · audit B · 114 stars
reddit-launch-video SKILL.md skill
cognyai/claude-code-marketing-skills · skills/reddit-launch-video/SKILL.md · Produce a Reddit-native 1:1 or 4:5 launch video using HyperFrames. Idiomatic Reddit feel — text-first, low-polish…
v1.1.1 · audit A · 114 stars
revenue-audit SKILL.md skill
cognyai/claude-code-marketing-skills · skills/revenue-audit/SKILL.md · Audit an email marketing program for revenue leaks — missing flows, dormant high-value subscribers, under-segmentation…
v1.1.2 · audit A · 114 stars
search-campaign-audit SKILL.md skill
cognyai/claude-code-marketing-skills · skills/search-campaign-audit/SKILL.md · Search campaign audit for Google Ads (with Microsoft Ads parity) — match types, quality score, negative keyword gaps…
v1.1.2 · audit A · 114 stars
search-demand SKILL.md skill
cognyai/claude-code-marketing-skills · skills/search-demand/SKILL.md · Find the questions buyers ask right before they buy — from Search Console, Bing, sales calls, and what ChatGPT, Claude…
v1.1.3 · audit A · 114 stars
seo-audit SKILL.md skill
cognyai/claude-code-marketing-skills · skills/seo-audit/SKILL.md · Full technical + content SEO analysis — uses live Search Console + Bing data when connected
v1.1.2 · audit B · 114 stars
seo-monitor SKILL.md skill
cognyai/claude-code-marketing-skills · skills/seo-monitor/SKILL.md · Monitor SEO rankings, queries, and indexing via Search Console and/or Bing Webmaster Tools MCP
v1.1.2 · audit A · 114 stars
shopping-campaign-audit SKILL.md skill
cognyai/claude-code-marketing-skills · skills/shopping-campaign-audit/SKILL.md · Google Ads Shopping / retail audit (feed cross-checked against Shopify or WooCommerce when connected) — product feed…
v1.1.2 · audit A · 114 stars
social-engine SKILL.md skill
cognyai/claude-code-marketing-skills · skills/social-engine/SKILL.md · Use organic LinkedIn and X as a free creative test kitchen — listen to what people complain about and ask for, draft a…
v1.1.3 · audit A · 114 stars
structured-data SKILL.md skill
cognyai/claude-code-marketing-skills · skills/structured-data/SKILL.md · Schema.org Structured Data Reference — JSON-LD examples for every major schema type, rich results eligibility, testing…
v1.1.1 · audit B · 114 stars
subject-line-lab SKILL.md skill
cognyai/claude-code-marketing-skills · skills/subject-line-lab/SKILL.md · Mine your actual subject-line history from your connected ESP (Klaviyo, Mailchimp, Rule, Get a Newsletter, Brevo…
v1.1.2 · audit A · 114 stars
submit-to-agentlaunch SKILL.md skill
cognyai/claude-code-marketing-skills · skills/submit-to-agentlaunch/SKILL.md · Submit an AI agent to the agentlaunch directory and upvote agents via a public no-auth REST API
v1.1.1 · audit A · 114 stars
tiktok-launch-video SKILL.md skill
cognyai/claude-code-marketing-skills · skills/tiktok-launch-video/SKILL.md · Produce a 9:16 TikTok-native launch video for a product, feature, or campaign using HyperFrames. Idiomatic TikTok…
v1.1.1 · audit A · 114 stars
utm-builder SKILL.md skill
cognyai/claude-code-marketing-skills · skills/utm-builder/SKILL.md · UTM Parameter Strategy & Builder — naming conventions, GA4 channel grouping rules, auto-tagging, common mistakes, and…
v1.1.3 · audit A · 114 stars
video-to-gif SKILL.md skill
cognyai/claude-code-marketing-skills · skills/video-to-gif/SKILL.md · Convert an MP4 (e.g. a HyperFrames render or a screen recording) to a high-quality GIF using FFmpeg's two-pass palette…
v1.1.1 · audit A · 114 stars
website-migration-audit SKILL.md skill
cognyai/claude-code-marketing-skills · skills/website-migration-audit/SKILL.md · Compare a production site against a staging/redesign version — SEO parity, content integrity, missing pages, and launch…
v1.1.1 · audit A · 114 stars
welcome-series SKILL.md skill
cognyai/claude-code-marketing-skills · skills/welcome-series/SKILL.md · Generate a full 5-email welcome series from a brand URL — subjects, preheaders, bodies, and send timing, ready to paste…
v1.1.1 · audit A · 114 stars
winback-engine SKILL.md skill
cognyai/claude-code-marketing-skills · skills/winback-engine/SKILL.md · Find dormant subscribers, segment by historical value, draft personalized winback emails per tier, and identify…
v1.1.2 · audit A · 114 stars