positioning-messaging SKILL.md skillA
positioning-messaging from stefanoskarakasis/product-marketing-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add stefanoskarakasis/product-marketing-skills/positioning-messaging@v2.7.0Pins v2.7.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- stefanoskarakasis/product-marketing-skills
- Path
pmm-positioning/skills/positioning-messaging/SKILL.md- Versions recorded
- 6
- Latest version
- v2.7.0, committed Nov 1, 2026
- First version recorded
- Oct 5, 2026
- Size
- 17,406 bytes
- Repository stars
- 9
- License
- MIT
Builds or audits positioning statements, messaging hierarchies, homepage copy and persona cards using April Dunford's Obviously Awesome framework, in five modes (build, audit, fletch, sales-enablement, homepage). Refuses to generate without a named primary persona and 3+ alternatives including status quo, and blocks output until a 7-point verification gate passes. Use when your messaging is scattered, or sales cannot explain what you do in one sentence.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# positioning-messaging Built on Dunford's Obviously Awesome framework. Delivers sharp, defensible positioning through a 6-phase discovery and stress-test process. --- ## Onboarding Run once at the start of every new session, before any discovery. One question at a time, no output until it is complete. Read `references/onboarding.md` and follow its five steps: check the brain, select the mode, confirm the persona, confirm the alternatives (3 minimum), and parse any attached images. Then state the session setup back in one paragraph and wait for confirmation before Phase 1. A missing brain never stops this skill. Say once: "No brain found, so output will be less precise. Run `product-marketing-context` (a separate plugin) for sharper results. Continuing." --- ## Trigger - **When:** Positioning, messaging, value prop, sales copy, competitive messaging, homepage copy, messaging audit, or any request involving how a product should be described to buyers - **Not for:** Product specification → use `prd`. Building the ICP itself — demographics, behaviors, JTBD, needs — before positioning work → `ideal-customer-profile`, run first if Section 2 is still …
Read the whole file at its exact version.
How to install
mdr add stefanoskarakasis/product-marketing-skills/positioning-messaging@sha256:4dc56a56fed21af5The line at the top of this page pins the label v2.7.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_nsqg24keip35aesl)
2 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 6 versions of this file, between Oct 5, 2026 and Nov 1, 2026, about one every 5 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v2.7.0 latest | 2026-11-01 | 779bea6 | 17,406 B | A | view · diff |
| v2.6.0 | 2026-10-19 | f2a0167 | 19,653 B | A | view · diff |
| v2.6.0 | 2026-10-14 | c00f720 | 19,567 B | A | view · diff |
| v2.6.0 | 2026-10-11 | 5b18188 | 19,490 B | A | view · diff |
| v2.4.2 | 2026-10-10 | 3414c0d | 18,593 B | A | view · diff |
| v2.4.1 | 2026-10-05 | fc09ef3 | 20,148 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (17406 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
stefanoskarakasis/product-marketing-skills · 9 stars · license MIT · pushed 2026-11-03 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_nsqg24keip35aesl GET https://markdownregistry.com/api/v1/resolve?ref=stefanoskarakasis/product-marketing-skills/positioning-messaging GET https://markdownregistry.com/api/v1/blob/4dc56a56fed21af58d6f53b0cd81dd29036d4d12b420ec376b4412772e9f4baa
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.
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