positioning-messaging SKILL.md skillA
positioning-messaging from leadmagic/gtm-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add leadmagic/gtm-skills/positioning-messaging@v1.0.0Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- leadmagic/gtm-skills
- Path
skills/foundation/positioning-messaging/SKILL.md- Versions recorded
- 6
- Latest version
- v1.0.0, committed Oct 1, 2026
- First version recorded
- Jun 8, 2026
- Size
- 21,739 bytes
- Repository stars
- 76
- License
- MIT
Build positioning and messaging from category, ICP, alternatives, differentiated value, proof, and buyer language. Produces a positioning statement, message hierarchy, persona messaging matrix, homepage narrative, and sales talk tracks. Use when messaging sounds generic, launches need positioning, or competitors blur differentiation.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Positioning & Messaging ## Overview The most expensive mistake in B2B go-to-market is building messaging from the product outward — listing features, describing benefits, and hoping the right buyer recognizes themselves. The non-obvious rule is that effective positioning starts with the competitive alternative the customer currently uses (even if that alternative is a spreadsheet or manual process), not with your product. When positioning begins with the product, every competitor sounds the same. When it begins with the customer's current reality and the gap between that reality and what's possible, differentiation emerges naturally. This skill produces a complete positioning and messaging system grounded in four established frameworks: April Dunford's 5-component positioning statement (Competitive Alternatives → Unique Capabilities → Value → Target Customers → Market Category), Andy Raskin's strategic narrative structure (Old Game vs New Game with the "Promised Land"), Christopher Lochhead's category design principles (naming and claiming a new category rather than competing in an existing one), and Force Management's Command of the Message Value Messaging Framework (Before… …
Read the whole file at its exact version.
How to install
mdr add leadmagic/gtm-skills/positioning-messaging@sha256:73bda1259fb2a4b6The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_3yj5yhklcr2slmbm)
5 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 6 versions of this file, between Jun 8, 2026 and Oct 1, 2026, about one every 23 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v1.0.0 latest | 2026-10-01 | ca0d2ec | 21,739 B | A | view · diff |
| v1.0.0 | 2026-09-02 | a19750a | 21,746 B | A | view · diff |
| v1.0.0 | 2026-06-10 | 17b6e1f | 21,740 B | A | view · diff |
| v1.0.0 | 2026-06-10 | 9f00d65 | 21,741 B | A | view · diff |
| v1.0.0 | 2026-06-08 | 07ce0cd | 21,502 B | A | view · diff |
| v1.0.0 | 2026-06-08 | abc2f4c | 21,398 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (21739 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
leadmagic/gtm-skills · 76 stars · license MIT · pushed 2026-10-14 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_3yj5yhklcr2slmbm GET https://markdownregistry.com/api/v1/resolve?ref=leadmagic/gtm-skills/positioning-messaging GET https://markdownregistry.com/api/v1/blob/73bda1259fb2a4b63cfb82ca177098600a42efaa11befa84d98b56423ff26c74
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.
More from leadmagic/gtm-skills
Every file in leadmagic/gtm-skills