messaging SKILL.md skillA

messaging from matteotitta/repo-structure-in-house is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add matteotitta/repo-structure-in-house/messaging@v1.0.0

Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
matteotitta/repo-structure-in-house
Path
.claude/skills/messaging/SKILL.md
Versions recorded
3
Latest version
v1.0.0, committed Oct 21, 2026
First version recorded
Oct 14, 2026
Size
5,163 bytes
Repository stars
66
License
MIT

Builds a product messaging library from your positioning, your website and customer evidence: a description, the status quo and alternatives, pain points with their knock-on consequences, capabilities, functional, emotional and social benefits, branded features, the cost of doing nothing, common objections with responses, and core messaging blocks (tagline, elevator pitch, value props, proof, per-audience lines). Every claim sourced. Triggers: "product messaging", "messaging library…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Messaging

Turn the position into the words people will actually use: on the website, in sales calls, in emails and ads. The library links each pain to a capability, each capability to a benefit, and each benefit to proof, so any writer can pull a line and know it holds up.

## When to use it

- Right after `/positioning` is agreed.
- Before rewriting the website, a sales deck or a launch.
- When sales, marketing and product describe the product three different ways.

Don't use it to choose the position (`/positioning`), or for a single-feature question you can answer directly.

## Inputs

**Required:** the website URL and the exact product name. Confirm the name if it's ambiguous.

**Recommended:** read these first if they exist:
- `context/positioning/`, the primary input, which frames everything
- `context/icp/` for pains and voice of customer
- `context/competitors/` for the status quo and contrasts
- `context/win-loss/` for real objections
- `context/brand/` for tone of voice

Also useful: internal docs and customer quotes. If positioning is missing, say so and offer `/positioning` first.
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add matteotitta/repo-structure-in-house/messaging@sha256:183b750902fd7257

The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_oty34cw6ucrvcvsz.svg)](https://markdownregistry.com/a/art_oty34cw6ucrvcvsz)

2 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 3 versions of this file, between Oct 14, 2026 and Oct 21, 2026, about one every 4 days.

versioncommittedcommitsizeaudit
v1.0.0 latest2026-10-21 6fe510a 5,163 BA view · diff
v1.0.02026-10-21 99f5fe0 5,193 BA view · diff
v1.0.02026-10-14 4016985 5,109 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (5163 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

matteotitta/repo-structure-in-house · 66 stars · license MIT · pushed 2026-10-21 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_oty34cw6ucrvcvsz
GET https://markdownregistry.com/api/v1/resolve?ref=matteotitta/repo-structure-in-house/messaging
GET https://markdownregistry.com/api/v1/blob/183b750902fd72576e8f0750663fdcf8726a2c2a7bf0eddb7764cbd311d568db

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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Every file in matteotitta/repo-structure-in-house

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