positioning SKILL.md skillA

positioning from matteotitta/repo-structure-in-house is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add matteotitta/repo-structure-in-house/positioning@v1.0.0

Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
matteotitta/repo-structure-in-house
Path
.claude/skills/positioning/SKILL.md
Versions recorded
6
Latest version
v1.0.0, committed Oct 21, 2026
First version recorded
Apr 4, 2026
Size
6,055 bytes
Repository stars
66
License
MIT

Develops B2B SaaS positioning from your ICP, competitor and win-loss evidence. Maps what buyers compare you to, chooses between leading with a category or a problem, picks a primary and secondary anchor and up to three defensible differentiators, lays out 2 to 4 worked positioning options with a comparison canvas so you can decide, then locks the chosen one and tests it (clarity ladder, guarantee test). Triggers: "positioning", "how do we position", "what category are we in…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Positioning

Decide what you are, who it's for, what they'd use instead, and why you're the better choice, in words a buyer understands in five seconds. The method follows the public April Dunford school: start from the competitive alternatives buyers actually consider, and build out from there.

## When to use it

- The homepage doesn't explain what you do, or demos start with "so what is it exactly?".
- You're choosing between going broad and niching down.
- A new product, a new segment, or a competitor that moved.

Don't use it for taglines, value props or a full messaging library (`/messaging`, which runs after this), or for research you haven't done yet.

## Inputs

**Required:** company name, a short description and the website URL.

**Recommended:** `context/icp/`, `context/competitors/`, `context/win-loss/` and `context/expert-pov/`. Positioning without ICP and competitor evidence is opinion. If those are missing, say so, run what you can, and offer `/icp-research` and `/competitor-research` first.

**Paths.** Write to `context/positioning/MMYY-positioning.md`. Agency or consultant? Swap `context/` for `clients/<client>/context/` throughout.

## Steps
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add matteotitta/repo-structure-in-house/positioning@sha256:8ccead543ae43a76

The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_l45q2b2lrpig2ggq.svg)](https://markdownregistry.com/a/art_l45q2b2lrpig2ggq)

2 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 6 versions of this file, between Apr 4, 2026 and Oct 21, 2026, about one every 40 days.

versioncommittedcommitsizeaudit
v1.0.0 latest2026-10-21 6fe510a 6,055 BA view · diff
v1.0.02026-10-21 99f5fe0 6,085 BA view · diff
v1.0.02026-10-14 4016985 6,001 BA view · diff
v1.02026-05-19 245a7e5 5,242 BA view · diff
v2.42026-04-09 30ae916 45,611 BA view · diff
v2.42026-04-04 50cb476 45,207 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (6055 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

matteotitta/repo-structure-in-house · 66 stars · license MIT · pushed 2026-10-21 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_l45q2b2lrpig2ggq
GET https://markdownregistry.com/api/v1/resolve?ref=matteotitta/repo-structure-in-house/positioning
GET https://markdownregistry.com/api/v1/blob/8ccead543ae43a7695e888b03980bd4b412890f02669c0117ce3125308672986

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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CLAUDE.md CLAUDE.md file
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CLAUDE.md@context CLAUDE.md file
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Every file in matteotitta/repo-structure-in-house

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