Discover what customers truly need by analyzing the "job" they hire your product to do. Use when the user mentions "customer discovery", "why customers churn", "what job does this solve", "competing against luck", "product-market fit", "switching behavior", "milkshake moment", or "functional vs emotional jobs". Also trigger when investigating why users choose competitors, designing features around real customer needs, or reframing product value propositions. Covers JTBD interviews, competition…
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
> **Provenance.** Vendored from `wondelai/skills@jobs-to-be-done` (MIT License — github.com/wondelai/skills). Adapted into great-pm 2026-05-29 with attribution. Reference deep-dives (references/*.md) live upstream. Host agent: user-researcher.
# Jobs to Be Done Framework
Framework for discovering innovation based on a fundamental truth: customers don't buy products - they "hire" them to do a specific job in their lives.
## Core Principle
**Job to Be Done** = the progress a customer wants to make in specific circumstances.
Key elements of the definition:
- **Progress** (not goal, not solution) - customer wants to move from current state to a better one
- **Circumstances** - context determines the job, not customer attributes (demographics are useless)
- **Hiring/Firing** - customer actively chooses a product for the "job"
## Scoring
**Goal: 10/10.** When reviewing or creating product strategy or positioning, rate it 0-10 based on adherence to the principles below. A 10/10 means full alignment with all guidelines; lower scores indicate gaps to address. Always provide the current score and specific improvements needed to reach 10/10.
## Three Dimensions of Every Job
…
The line at the top of this page pins the label v1.2.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
GET https://markdownregistry.com/api/v1/artifacts/art_pwdfu44htyvzinv2
GET https://markdownregistry.com/api/v1/resolve?ref=vandanaajaydubey111/great-pm/jobs-to-be-done
GET https://markdownregistry.com/api/v1/blob/b9bb76e0bf69e16bbb9ba1cd91333e9ef56e2384522da983916c8f550ea772a7
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
vandanaajaydubey111/great-pm · codex/source-skills/great-pm-runtime/SKILL.md · Use when a GreatPM workflow needs to select, spawn, coordinate, or collect results from its specialist…
vandanaajaydubey111/great-pm · plugins/great-pm/skills/accessibility/SKILL.md · Playbook for product accessibility — WCAG 2.2 AA, ADA Title III (US public accommodations), Section 508 (US federal)…
vandanaajaydubey111/great-pm · plugins/great-pm/skills/activation-aha-moment/SKILL.md · The statistical method for finding a product's activation/aha moment — the action that, taken early, separates retained…
vandanaajaydubey111/great-pm · plugins/great-pm/skills/ai-regulation/SKILL.md · Playbook for AI-specific regulation — EU AI Act (high-risk + GPAI obligations), NIST AI RMF (US voluntary), Biden EO +…
vandanaajaydubey111/great-pm · plugins/great-pm/skills/ai-unit-economics/SKILL.md · The unit-economics model that governs whether an AI product is viable. Forces explicit cost-per-action (token +…
vandanaajaydubey111/great-pm · plugins/great-pm/skills/ai-use-case-scoping/SKILL.md · The should-this-even-be-AI gate — decide where an LLM belongs versus deterministic rules, frame error tolerance as a…
vandanaajaydubey111/great-pm · plugins/great-pm/skills/beachhead-segment/SKILL.md · Identify the first beachhead market segment for a product launch. Evaluates segments against burning pain, willingness…
vandanaajaydubey111/great-pm · plugins/great-pm/skills/blue-ocean-strategy/SKILL.md · Create uncontested market space using value innovation instead of competing head-to-head. Use when the user mentions…
deanpeters/product-manager-skills · skills/jobs-to-be-done/SKILL.md · Uncover customer jobs, pains, and gains in a structured JTBD format. Use when clarifying unmet needs, repositioning a…
wondelai/skills · plugins/product-strategy/skills/jobs-to-be-done/SKILL.md · Discover what customers truly need by analyzing the "job" they hire your product to do. Use when the user mentions…
wondelai/skills · plugins/wondelai-skills/skills/jobs-to-be-done/SKILL.md · Discover what customers truly need by analyzing the "job" they hire your product to do. Use when the user mentions…
wondelai/skills · jobs-to-be-done/SKILL.md · Discover what customers truly need by analyzing the "job" they hire your product to do. Use when the user mentions…
phuhao00/bony-agent · electron/resources/agent-skills/jobs-to-be-done/SKILL.md · Uncover customer jobs, pains, and gains in a structured JTBD format. Use when clarifying unmet needs, repositioning a…
phuhao00/bony-agent · .agent/skills/jobs-to-be-done/SKILL.md · Uncover customer jobs, pains, and gains in a structured JTBD format. Use when clarifying unmet needs, repositioning a…
ninjasln-labs/agent-skills · jobs-to-be-done/SKILL.md · Uncover customer jobs, pains, and gains in a structured JTBD format. Use when clarifying unmet needs, repositioning a…
martineserios/thebrana · .agents/skills/jobs-to-be-done/SKILL.md · Discover what customers truly need by analyzing the "job" they hire your product to do. Use when the user mentions…