Home / travisjneuman / .claude · GitHub

brand-identity SKILL.md skillA

brand-identity from travisjneuman/.claude is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned

mdr add travisjneuman/.claude/brand-identity@git:20260113.90b2d6e

Pins git:20260113.90b2d6e in mdr.lock. Pin the fingerprint instead.

Audit grade: A, 17 of 17 checks passed
Kind: SKILL.md skill
Repository: travisjneuman/.claude
Path: skills/brand-identity/SKILL.md
Versions recorded: 2
Latest version: git:20260113.90b2d6e, committed Jan 13, 2026
First version recorded: Dec 18, 2025
Size: 17,580 bytes
Repository stars: 105
License: MIT

Brand strategy and identity design for businesses and products. Use when creating brand guidelines, developing visual identity systems, or defining brand positioning.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Brand Identity

Comprehensive guide for creating and managing brand identities from strategy to execution.

## Brand Strategy Foundation

### What is a Brand?

```
Brand = Perception in people's minds

A brand is NOT:
✗ Just a logo
✗ Just visual identity
✗ What you say about yourself

A brand IS:
✓ Promise to customers
✓ Emotional connection
✓ Reputation and trust
✓ What others say about you
```

### Brand Hierarchy

```
┌─────────────────────────────────────────┐
│           BRAND PURPOSE                 │
│     Why you exist (beyond profit)       │
├─────────────────────────────────────────┤
│           BRAND VISION                  │
│     Where you're going                  │
├─────────────────────────────────────────┤
│           BRAND MISSION                 │
│     How you'll get there                │
├─────────────────────────────────────────┤
│           BRAND VALUES                  │
│     What you believe in                 │
├─────────────────────────────────────────┤
│         BRAND PERSONALITY               │
│     How you communicate                 │
├─────────────────────────────────────────┤
│         BRAND IDENTITY                  │
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint

mdr add travisjneuman/.claude/brand-identity@sha256:cc68b8174c16e4ad

The line at the top of this page pins the label git:20260113.90b2d6e, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

[![mdr](https://markdownregistry.com/badge/art_pxmlcnwrw2snuyfo.svg)](https://markdownregistry.com/a/art_pxmlcnwrw2snuyfo)

3 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 2 versions of this file, between Dec 18, 2025 and Jan 13, 2026, about one every 27 days.

version	committed	commit	size	audit
git:20260113.90b2d6e latest	2026-01-13	90b2d6e	17,580 B	A	view · diff
git:20251218.8e57ad2	2025-12-18	8e57ad2	16,590 B	A	view

Audit of the latest version

A 17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.

pass: Frontmatter block present
pass: Frontmatter declares a name
pass: Frontmatter declares a description
pass: Size between 200 bytes and 200 KB (17580 bytes)
pass: No zero-width or bidi control characters
pass: No instruction hidden inside an HTML comment
pass: No link to an exfiltration or paste host
pass: No credential-shaped string
pass: No instruction to send local credentials anywhere
pass: No text hidden with inline styles
pass: No prompt-injection phrasing
pass: No curl or wget piped into a shell
pass: No recursive delete of root, home or parent
pass: No instruction to read or print local credentials
pass: No base64 blob over 200 characters
pass: No link to a raw IP address
pass: No script tag

Source

GitHub

travisjneuman/.claude · 105 stars · license MIT · pushed 2026-10-19 · branch master

API

GET https://markdownregistry.com/api/v1/artifacts/art_pxmlcnwrw2snuyfo
GET https://markdownregistry.com/api/v1/resolve?ref=travisjneuman/.claude/brand-identity
GET https://markdownregistry.com/api/v1/blob/cc68b8174c16e4ad8a396b45852da2610be34fcd266d63b6614a815ccbc0373f

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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