brand-identity skillA
brand-identity is agent-read markdown (skill) from cbrock84/headcount: Defines and applies visual brand — logo usage, palette, typography, imagery direction, and the guidelines that keep expression consistent across product and marketing surfaces. Use this to establish a brand from scratch, audit whether an existing brand is being applied consistently, build brand guidelines, or decide how a brand should express itself in an unfamiliar format..
Indexed from public GitHub and served as immutable, content-addressed versions. Install it pinned to an exact SHA-256 with the mdr CLI, and every file is verified against the hash recorded here before it reaches your agent. The deterministic audit below grades the latest version, and the same file always earns the same grade.
What the file says
# Brand identity Brand is the accumulated impression of every surface someone encounters. Consistency is most of it; the rest is having a point of view. ## Establishing Before any visual decision, settle three things in writing: - **What the brand is for** — the promise it makes, in one sentence. - **Who it is for** — and, more usefully, who it is not for. - **What it is not** — the three adjectives it should never earn. These constrain far better than aspirational ones, because "modern" and "trustworthy" rule nothing out. ## The system **Palette.** One primary, one accent, a full neutral ramp, and semantic states. The neutral ramp does most of the visible work and gets the least attention — spend time on it. Every color needs a verified contrast ratio against the surfaces it will actually sit on, not against white. **Typography.** One display family, one text family, and a rule for when each is used. Both must work at the smallest size they will appear at, on a real device, before selection. **Logo.** Define clear space, minimum size, and permitted variants. Then define misuse explicitly: …
Read the whole file at its exact version.
How to install
mdr add cbrock84/headcount/brand-identity@git:20260916.e72e404mdr add cbrock84/headcount/brand-identity@sha256:aec207481a285466Pin to a label to follow the author's releases, or to a sha256 to freeze the exact bytes forever. Either way the resolved hash is written to mdr.lock, and mdr install reproduces it on any machine.
[](https://markdownregistry.com/a/art_ltf33heziodfqej4)
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Versions
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| git:20260916.e72e404 latest | 2026-09-16 | e72e404 | 3,150 B | A | view · diff |
| git:20260901.aa45383 | 2026-09-01 | aa45383 | 2,811 B | A | view · diff |
| git:20260828.f80dcb5 | 2026-08-28 | f80dcb5 | 2,432 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (3150 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
cbrock84/headcount · 1,664 stars · license MIT · pushed 2026-09-17 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_ltf33heziodfqej4 GET https://markdownregistry.com/api/v1/resolve?ref=cbrock84/headcount/brand-identity GET https://markdownregistry.com/api/v1/blob/aec207481a2854669c264252113d61c296ed72ec37d87dbdb9c58ee534271a66
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