brand-identity SKILL.md skillA

brand-identity from cbrock84/headcount is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add cbrock84/headcount/brand-identity@git:20260916.e72e404

Pins git:20260916.e72e404 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
cbrock84/headcount
Path
plugins/product/skills/brand-identity/SKILL.md
Versions recorded
3
Latest version
git:20260916.e72e404, committed Sep 16, 2026
First version recorded
Aug 28, 2026
Size
3,150 bytes
Repository stars
2,543
License
MIT

Defines and applies visual brand — logo usage, palette, typography, imagery direction, and the guidelines that keep expression consistent across product and marketing surfaces. Use this to establish a brand from scratch, audit whether an existing brand is being applied consistently, build brand guidelines, or decide how a brand should express itself in an unfamiliar format.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Brand identity

Brand is the accumulated impression of every surface someone encounters. Consistency is most of it;
the rest is having a point of view.

## Establishing

Before any visual decision, settle three things in writing:

- **What the brand is for** — the promise it makes, in one sentence.
- **Who it is for** — and, more usefully, who it is not for.
- **What it is not** — the three adjectives it should never earn. These constrain far better than
  aspirational ones, because "modern" and "trustworthy" rule nothing out.

## The system

**Palette.** One primary, one accent, a full neutral ramp, and semantic states. The neutral ramp does
most of the visible work and gets the least attention — spend time on it. Every color needs a
verified contrast ratio against the surfaces it will actually sit on, not against white.

**Typography.** One display family, one text family, and a rule for when each is used. Both must
work at the smallest size they will appear at, on a real device, before selection.

**Logo.** Define clear space, minimum size, and permitted variants. Then define misuse explicitly:
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add cbrock84/headcount/brand-identity@sha256:aec207481a285466

The line at the top of this page pins the label git:20260916.e72e404, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_ltf33heziodfqej4.svg)](https://markdownregistry.com/a/art_ltf33heziodfqej4)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 3 versions of this file, between Aug 28, 2026 and Sep 16, 2026, about one every 9 days.

versioncommittedcommitsizeaudit
git:20260916.e72e404 latest2026-09-16 e72e404 3,150 BA view · diff
git:20260901.aa453832026-09-01 aa45383 2,811 BA view · diff
git:20260828.f80dcb52026-08-28 f80dcb5 2,432 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (3150 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

cbrock84/headcount · 2,543 stars · license MIT · pushed 2026-10-18 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_ltf33heziodfqej4
GET https://markdownregistry.com/api/v1/resolve?ref=cbrock84/headcount/brand-identity
GET https://markdownregistry.com/api/v1/blob/aec207481a2854669c264252113d61c296ed72ec37d87dbdb9c58ee534271a66

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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Every file in cbrock84/headcount

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