brand-identity SKILL.md skillA

brand-identity from rampstackco/claude-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add rampstackco/claude-skills/brand-identity@git:20260507.ac2b078

Pins git:20260507.ac2b078 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
rampstackco/claude-skills
Path
skills/brand-identity/SKILL.md
Versions recorded
3
Latest version
git:20260507.ac2b078, committed May 7, 2026
First version recorded
Apr 28, 2026
Size
10,632 bytes
Repository stars
1,013
License
MIT

Design or evaluate a brand visual identity system covering logo, color, typography, imagery direction, iconography, and motion principles. Use this skill whenever the user wants to design a logo, build a visual identity, define brand colors, choose brand typography, develop iconography, plan brand imagery, or evaluate an existing identity for cohesion. Triggers on logo design, brand identity, visual identity, brand mark, wordmark, monogram, color palette, brand colors, brand typography, type…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Brand Identity

Design or evaluate the visual artifacts that express a brand: logo system, color, typography, imagery, iconography, and motion. Stack-agnostic. Tool-agnostic.

This skill assumes a brand direction is already approved (positioning, mood, name). If not, run `brand-ideation` first.

---

## When to use

- Designing a logo system
- Defining a brand color palette
- Choosing brand typography
- Developing iconography or illustration style
- Defining imagery direction (photography, illustration)
- Establishing motion principles
- Auditing an existing identity for cohesion or gaps

## When NOT to use

- Brand direction is not yet defined (use `brand-ideation`)
- Documenting a finished system (use `brand-style-guide`)
- Defining voice and tone (use `brand-voice`)
- Building UI components from an existing brand (use `design-standards` or `design-system`)

---

## Required inputs

- The brand name and approved positioning
- The mood direction (from ideation, or supplied as references)
- Audience and category context
- Application contexts (web, print, packaging, motion - whatever applies)
- Constraints (parent brand requirements, regulatory marks, accessibility minimums)
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add rampstackco/claude-skills/brand-identity@sha256:91dc7f2acc3a0ad5

The line at the top of this page pins the label git:20260507.ac2b078, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_jjjmvf4pq7fnn7su.svg)](https://markdownregistry.com/a/art_jjjmvf4pq7fnn7su)

4 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 3 versions of this file, between Apr 28, 2026 and May 7, 2026, about one every 4 days.

versioncommittedcommitsizeaudit
git:20260507.ac2b078 latest2026-05-07 ac2b078 10,632 BA view · diff
git:20260505.c80b8962026-05-05 c80b896 10,550 BA view · diff
git:20260428.f066ffe2026-04-28 f066ffe 10,437 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (10632 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

rampstackco/claude-skills · 1,013 stars · license MIT · pushed 2026-10-27 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_jjjmvf4pq7fnn7su
GET https://markdownregistry.com/api/v1/resolve?ref=rampstackco/claude-skills/brand-identity
GET https://markdownregistry.com/api/v1/blob/91dc7f2acc3a0ad57867329adc327c0d531e1df3881c83f4115409079a67b63b

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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