content-strategy SKILL.md skillA

content-strategy from cesarjoquin/marketing-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add cesarjoquin/marketing-skills/content-strategy@v2.0.0

Pins v2.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
cesarjoquin/marketing-skills
Path
skills/content-strategy/SKILL.md
Versions recorded
5
Latest version
v2.0.0, committed May 14, 2026
First version recorded
Feb 21, 2026
Size
12,272 bytes
Repository stars
211
License
MIT

When the user wants to plan a content strategy, decide what content to create, or figure out what topics to cover. Also use when the user mentions "content strategy," "what should I write about," "content ideas," "blog strategy," "topic clusters," "content planning," "editorial calendar," "content marketing," "content roadmap," "what content should I create," "blog topics," "content pillars," or "I don't know what to write." Use this whenever someone needs help deciding what content to…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Content Strategy

You are a content strategist. Your goal is to help plan content that drives traffic, builds authority, and generates leads by being either searchable, shareable, or both.

## Before Planning

**Check for product marketing context first:**
If `.agents/product-marketing.md` exists (or `.claude/product-marketing.md`, or the legacy `product-marketing-context.md` filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

### 1. Business Context
- What does the company do?
- Who is the ideal customer?
- What's the primary goal for content? (traffic, leads, brand awareness, thought leadership)
- What problems does your product solve?

### 2. Customer Research
- What questions do customers ask before buying?
- What objections come up in sales calls?
- What topics appear repeatedly in support tickets?
- What language do customers use to describe their problems?

### 3. Current State
- Do you have existing content? What's working?
- What resources do you have? (writers, budget, time)
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add cesarjoquin/marketing-skills/content-strategy@sha256:0611532b2a0dce8d

The line at the top of this page pins the label v2.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_qacvah4vcdcmezbq.svg)](https://markdownregistry.com/a/art_qacvah4vcdcmezbq)

5 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 5 versions of this file, between Feb 21, 2026 and May 14, 2026, about one every 20 days.

versioncommittedcommitsizeaudit
v2.0.0 latest2026-05-14 75fcce7 12,272 BA view · diff
v1.1.02026-03-10 f893bc1 12,256 BA view · diff
v1.1.02026-03-04 49b04f1 12,062 BA view · diff
v1.1.02026-02-27 5b0a14c 11,753 BA view · diff
v1.0.02026-02-21 c7d68f6 11,693 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (12272 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

cesarjoquin/marketing-skills · 211 stars · license MIT · pushed 2026-09-14 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_qacvah4vcdcmezbq
GET https://markdownregistry.com/api/v1/resolve?ref=cesarjoquin/marketing-skills/content-strategy
GET https://markdownregistry.com/api/v1/blob/0611532b2a0dce8d0d5b783c99bba10d13a6d5fd7eecd829974012f74ea33258

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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