competitive-intel SKILL.md skillA
competitive-intel from moizibnyousaf/marketing-cli is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add moizibnyousaf/marketing-cli/competitive-intel@git:20260718.0093b9fPins git:20260718.0093b9f in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- moizibnyousaf/marketing-cli
- Path
skills/competitive-intel/SKILL.md- Versions recorded
- 2
- Latest version
- git:20260718.0093b9f, committed Jul 18, 2026
- First version recorded
- May 3, 2026
- Size
- 15,887 bytes
- Repository stars
- 34
- License
- MIT
Research and analyze competitors to find positioning gaps and strategic opportunities. Use this skill whenever the user mentions competitors, competitive analysis, competitor teardown, market landscape, 'who else does this', 'how are we different', or competitor research. Also trigger when the user is entering a new market, when positioning feels weak or generic, when preparing for a launch, when any downstream skill needs competitors.md but it doesn't exist, or when the user asks about…
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
> **Note:** Examples below use fictional brands (Acme, Lumi, Helm). Replace with your own brand context.
# /competitive-intel -- Know What You're Up Against
You can't differentiate if you don't know what you're differentiating FROM.
Most founders either ignore competitors entirely ("we have no competition") or
obsess over features without understanding messaging.
This skill maps the competitive landscape at the messaging level. Not feature
comparison tables - positioning, angles, language, channels, and gaps. The
output feeds directly into positioning-angles and keyword-research to find
white space.
No SaaS tools needed. Systematic web research.
---
## On Activation
1. Check if `brand/` directory exists in the project root.
2. If it does, read available files: `voice-profile.md`, `positioning.md`, `audience.md`, `competitors.md`, `creative-kit.md`, `stack.md`, `learnings.md`.
3. Apply any loaded brand context to enhance research quality - use existing audience and positioning data to focus the competitive scan.
4. If `brand/` does not exist, proceed without it - this skill works standalone.
…Read the whole file at its exact version.
How to install
mdr add moizibnyousaf/marketing-cli/competitive-intel@sha256:675974123281faccThe line at the top of this page pins the label git:20260718.0093b9f, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_rcnujpk573i7oenk)
6 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 2 versions of this file, between May 3, 2026 and Jul 18, 2026, about one every 76 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| git:20260718.0093b9f latest | 2026-07-18 | 0093b9f | 15,887 B | A | view · diff |
| git:20260503.12df1f3 | 2026-05-03 | 12df1f3 | 15,807 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (15887 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
moizibnyousaf/marketing-cli · 34 stars · license MIT · pushed 2026-10-20 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_rcnujpk573i7oenk GET https://markdownregistry.com/api/v1/resolve?ref=moizibnyousaf/marketing-cli/competitive-intel GET https://markdownregistry.com/api/v1/blob/675974123281facc3e6d6049b2a1818e2154df2313346f8faafc1778d3746fee
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.
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