competitive-intel SKILL.md skillA

competitive-intel from leadmagic/gtm-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add leadmagic/gtm-skills/competitive-intel@v1.0.0

Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
leadmagic/gtm-skills
Path
skills/foundation/competitive-intel/SKILL.md
Versions recorded
6
Latest version
v1.0.0, committed Oct 1, 2026
First version recorded
Jun 8, 2026
Size
19,564 bytes
Repository stars
76
License
MIT

Research competitors and turn findings into GTM assets: positioning map, win/loss themes, battlecard inputs, trap-setting questions, pricing comparison, and displacement angles. Use when evaluating a competitor, preparing sales enablement, building alternative pages, or entering a crowded category.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Competitive Intel

## Overview

The most common competitive intelligence failure is building battlecards that list feature comparisons but never tell a seller what to DO with that information in a live deal. Feature matrices create awareness without action. The non-obvious rule is that competitive intel must follow the Fact-Impact-Act structure: a fact about a competitor only matters if it has an impact on the deal, and the impact only matters if it suggests a specific action the seller can take. Without the Act step, competitive intel is trivia.

This skill produces a complete competitive intelligence system: battlecards using Klue's Fact-Impact-Act framework, a competitive matrix mapping your product against competitors across key dimensions, a win/loss analysis framework for extracting patterns from past deals, tech stack teardowns that reveal competitor vulnerabilities, and a market dynamics assessment that tracks competitive movement. The skill draws from MEDDICC's Competition element (Force Management), which frames competition not as a feature comparison but as how you influence the prospect's decision criteria to favor your strengths.
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add leadmagic/gtm-skills/competitive-intel@sha256:363c58f0150341b7

The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_osefu6b6jxmno5c4.svg)](https://markdownregistry.com/a/art_osefu6b6jxmno5c4)

7 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 6 versions of this file, between Jun 8, 2026 and Oct 1, 2026, about one every 23 days.

versioncommittedcommitsizeaudit
v1.0.0 latest2026-10-01 ca0d2ec 19,564 BA view · diff
v1.0.02026-09-02 a19750a 19,571 BA view · diff
v1.0.02026-06-10 17b6e1f 19,565 BA view · diff
v1.0.02026-06-10 9f00d65 19,566 BA view · diff
v1.0.02026-06-08 07ce0cd 19,327 BA view · diff
v1.0.02026-06-08 abc2f4c 19,251 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (19564 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

leadmagic/gtm-skills · 76 stars · license MIT · pushed 2026-10-14 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_osefu6b6jxmno5c4
GET https://markdownregistry.com/api/v1/resolve?ref=leadmagic/gtm-skills/competitive-intel
GET https://markdownregistry.com/api/v1/blob/363c58f0150341b7213f5413615311768d9e92519224bc905a33de86ea5e98eb

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

More from leadmagic/gtm-skills

AGENTS.md AGENTS.md file
leadmagic/gtm-skills · AGENTS.md
git:20260902.130b433 · audit A · 76 stars
CLAUDE.md CLAUDE.md file
leadmagic/gtm-skills · CLAUDE.md
git:20261001.ca0d2ec · audit A · 76 stars
abm-1-to-1 SKILL.md skill
leadmagic/gtm-skills · skills/abm/abm-1-to-1/SKILL.md · Runs strategic 1-to-1 ABM for 5-15 high-value accounts: account plans, custom microsites, executive engagement, direct…
v1.1.0 · audit A · 76 stars
abm-1-to-few SKILL.md skill
leadmagic/gtm-skills · skills/abm/abm-1-to-few/SKILL.md · Runs ABM at scale (1-to-few) for 15-50 clustered accounts: industry or persona clusters, semi-custom campaigns, and…
v1.0.0 · audit A · 76 stars
abm-1-to-many SKILL.md skill
leadmagic/gtm-skills · skills/abm/abm-1-to-many/SKILL.md · Runs programmatic 1-to-many ABM for 50-200+ accounts: automated personalization, scaled outbound, intent-based…
v1.0.0 · audit A · 76 stars
abm-strategy SKILL.md skill
leadmagic/gtm-skills · skills/abm/abm-strategy/SKILL.md · Designs an account-based marketing program: tier selection, account scoring, channel orchestration, BDR alignment…
v1.2.0 · audit A · 76 stars
account-selection SKILL.md skill
leadmagic/gtm-skills · skills/abm/account-selection/SKILL.md · Builds and tiers a target account list: fit and intent scoring models, tier assignment, and TAM segmentation. Use when…
v1.1.0 · audit A · 76 stars
multi-thread-orchestration SKILL.md skill
leadmagic/gtm-skills · skills/abm/multi-thread-orchestration/SKILL.md · Orchestrates multi-threaded engagement across a buying committee: stakeholder maps, parallel plays by role, and…
v1.0.0 · audit A · 76 stars
strategic-gifting SKILL.md skill
leadmagic/gtm-skills · skills/abm/strategic-gifting/SKILL.md · Strategic B2B gifting — John Ruhlin Giftology, Sendoso/Alyce/Reachdesk platforms, buyer gifting compliance, ABM tier…
v1.0.0 · audit A · 76 stars
1p-tagging-pixels SKILL.md skill
leadmagic/gtm-skills · skills/analytics/1p-tagging-pixels/SKILL.md · Set up first-party tracking and analytics — website pixels, conversion tracking, UTM architecture, cookie consent…
v1.1.1 · audit A · 76 stars
a-b-testing SKILL.md skill
leadmagic/gtm-skills · skills/analytics/a-b-testing/SKILL.md · Design statistically sound GTM experiments for copy, channels, landing pages, sequencing, pricing, and funnel…
v1.0.0 · audit A · 76 stars
attribution SKILL.md skill
leadmagic/gtm-skills · skills/analytics/attribution/SKILL.md · Build practical B2B attribution models across first touch, lead creation, opportunity creation, multi-touch…
v1.0.0 · audit A · 76 stars

Every file in leadmagic/gtm-skills

Other files named competitive-intel

competitive-intel SKILL.md skill
alirezarezvani/claude-skills · .gemini/skills/competitive-intel/SKILL.md
git:20260509.0c7d19d · audit C · 29,490 stars
competitive-intel SKILL.md skill
alirezarezvani/claude-skills · c-level-advisor/skills/competitive-intel/SKILL.md · Use for competitor analysis, battlecards, win/loss review or positioning against alternatives. Builds a tracking system…
v1.0.0 · audit A · 29,490 stars
competitive-intel SKILL.md skill
borghei/claude-skills · c-level-advisor/competitive-intel/SKILL.md · Systematic competitor tracking that feeds positioning, battlecards, and roadmap decisions. Use when analyzing…
v2.0.0 · audit A · 1,075 stars
competitive-intel SKILL.md skill
gtmagents/gtm-agents · plugins/product-marketing/skills/competitive-intel/SKILL.md · Use when researching, documenting, and sharing competitor insights with
git:20251119.8c446bf · audit A · 436 stars
competitive-intel SKILL.md skill
moizibnyousaf/marketing-cli · skills/competitive-intel/SKILL.md · Research and analyze competitors to find positioning gaps and strategic opportunities. Use this skill whenever the user…
git:20260718.0093b9f · audit A · 34 stars
competitive-intel SKILL.md skill
xpozpublic/xpoz-agent-skills · skills/competitive-intel/SKILL.md · Compare brands and products across social media — share of voice, sentiment, positioning, and audience overlap using…
v2026-02-24 · audit A · 16 stars
competitive-intel SKILL.md skill
cyranob/web-forager · skills/competitive-intel/SKILL.md · Map a competitive market or position the user's product against competitors. Use for builders and sellers evaluating…
git:20261010.f0671fb · audit A · 11 stars
competitive-intel SKILL.md skill
aditya923-c/xpoz-agent-skills · skills/competitive-intel/SKILL.md · Compare brands and products across social media — share of voice, sentiment, positioning, and audience overlap using…
v2026-02-24 · audit A · 6 stars

Browse by kind, by grade A, or by owner.