positioning-mapper SKILL.md skillA
positioning-mapper from aaron-he-zhu/aaron-marketing-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add aaron-he-zhu/aaron-marketing-skills/positioning-mapper@v20.2.0Pins v20.2.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- aaron-he-zhu/aaron-marketing-skills
- Path
launch/research/positioning-mapper/SKILL.md- Versions recorded
- 6
- Latest version
- v20.2.0, committed Oct 29, 2026
- First version recorded
- Jul 24, 2026
- Size
- 13,398 bytes
- Repository stars
- 3,102
- License
- Apache-2.0
Use when the user asks to "map our positioning", "name our competitive alternatives", or "pick a beachhead segment for the launch"; produces a Dunford-style positioning canvas — named competitive alternatives (including spreadsheet and status quo), unique attributes (verifiable, or routed to the claims ledger), value themes (attribute→benefit→value chains), a target beachhead segment scored on serviceability / pain intensity / reachability, and a one-sentence onlyness statement — the sole…
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Positioning Mapper Builds the Dunford-style positioning canvas that the rest of the launch stands on — the named competitive alternatives users actually weigh (including spreadsheet, manual process, and "do nothing"), the unique attributes only this product has, the value themes those attributes ladder up to, the beachhead segment to win first, and the one-sentence onlyness statement. It is the first move of the RAMP **Research** phase and feeds two RAMP-`R` sub-items directly: *positioning canvas complete (named competitive alternatives, unique attributes, value themes)* and *ICP/beachhead segment defined and matched to launch scope* (see [ramp-benchmark.md](../../../references/ramp-benchmark.md)). Every downstream message — tagline, PR-FAQ, store listing — is a restatement of this canvas, which is why [message-house-builder](../../assemble/message-house-builder/SKILL.md) takes it as its only upstream and [entity-registry](../../../protocol/entity-registry/SKILL.md) reads it as the entity-signal source. …
Read the whole file at its exact version.
How to install
mdr add aaron-he-zhu/aaron-marketing-skills/positioning-mapper@sha256:6ce311b2cbd48887The line at the top of this page pins the label v20.2.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_rguoppxa6yit2qoy)
3 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 6 versions of this file, between Jul 24, 2026 and Oct 29, 2026, about one every 19 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v20.2.0 latest | 2026-10-29 | 0d0dabf | 13,398 B | A | view · diff |
| v20.1.0 | 2026-09-01 | 0c914b1 | 13,398 B | A | view · diff |
| v20.0.0 | 2026-08-20 | 879002a | 13,398 B | A | view · diff |
| v19.2.0 | 2026-08-10 | d09dd90 | 13,398 B | A | view · diff |
| v19.1.0 | 2026-08-01 | f744424 | 13,398 B | A | view · diff |
| v19.0.0 | 2026-07-24 | 407137c | 13,398 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (13398 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
aaron-he-zhu/aaron-marketing-skills · 3,102 stars · license Apache-2.0 · pushed 2026-11-08 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_rguoppxa6yit2qoy GET https://markdownregistry.com/api/v1/resolve?ref=aaron-he-zhu/aaron-marketing-skills/positioning-mapper GET https://markdownregistry.com/api/v1/blob/6ce311b2cbd488873fe7200aea9d83610c584a62854ede7659bd52f57ad11e15
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.