Home / coupler-io / skills · marketing-and-ads/marketing-analytics/SKILL.md · GitHub

marketing-analytics skillA

marketing-analytics is agent-read markdown (skill) from coupler-io/skills: Analyze marketing performance data using Coupler.io MCP tools (list-dataflows, get-schema, get-data). Use when the user asks to pull or analyze data from Coupler.io dataflows/data sets, generate marketing performance reports, understand campaign ROI, or investigate changes in business metrics. Make sure to use this skill whenever the user mentions Coupler.io data, marketing dashboards, channel comparisons, campaign analysis, or asks questions like "why did conversions drop", "which channel has b.

Indexed from public GitHub and served as immutable, content-addressed versions. Install it pinned to an exact SHA-256 with the mdr CLI, and every file is verified against the hash recorded here before it reaches your agent. The deterministic audit below grades the latest version, and the same file always earns the same grade.

What the file says

# Marketing Analytics

Analyze marketing performance across channels using data from Coupler.io dataflows. This skill guides you through retrieving data, computing key metrics, detecting anomalies, and presenting actionable insights — all in language a marketing manager can act on.

## Step 1: Discover and Select Data Sources

Every analysis starts by connecting to the user's data through Coupler.io MCP tools.

### 1a. Discover available dataflows

Call `list-dataflows` to see what marketing data the user has connected. Each dataflow represents a data pipeline (e.g., "Google Ads → Claude", "Mailchimp Campaigns", "GA4 Traffic").

### 1b. Select relevant dataflows with the user

The number of available dataflows determines how you present the selection:

**Fewer than 5 dataflows:** List them all by name and source type. Ask the user to confirm which ones to include in the analysis.

**5–20 dataflows:** Group them by apparent channel or source (the dataflow names usually encode this — "google_ads_campaigns", "mailchimp_weekly", etc.). Present the groups with counts. Let the user select entire groups or individual flows.
…

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How to install

Latest version
mdr add coupler-io/skills/marketing-analytics@v0.1.1
Exact content
mdr add coupler-io/skills/marketing-analytics@sha256:6d40f6bdf67ac799

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Versions

versioncommittedcommitsizeaudit
v0.1.1 latest2026-08-27 ea5b9df 11,890 BA view · diff
v0.1.12026-08-26 260c8c0 11,858 BA view · diff
v0.1.12026-07-23 58d8101 11,752 BA view

Audit of the latest version

A  17 of 17 checks passed. Deterministic, no model, same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (11890 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

coupler-io/skills · 34 stars · license none · pushed 2026-09-23 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_vy2veekt6iac5jeb
GET https://markdownregistry.com/api/v1/resolve?ref=coupler-io/skills/marketing-analytics
GET https://markdownregistry.com/api/v1/blob/6d40f6bdf67ac799b103b27eb08ce45c05529083ae884b3ac179df8b5aa9e744

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