marketing-analytics SKILL.md skillA

marketing-analytics from cbrock84/headcount is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add cbrock84/headcount/marketing-analytics@git:20260916.e72e404

Pins git:20260916.e72e404 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
cbrock84/headcount
Path
plugins/demand-generation/skills/marketing-analytics/SKILL.md
Versions recorded
4
Latest version
git:20260916.e72e404, committed Sep 16, 2026
First version recorded
Aug 28, 2026
Size
3,785 bytes
Repository stars
2,543
License
MIT

Sets up, audits, and reports on marketing measurement — tracking plans, event schemas, attribution models, and the dashboards built on them. Use this to instrument a site or product, audit tracking nobody trusts, choose or interpret an attribution model, build reporting that answers a specific question, or reconcile numbers that disagree between tools.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Marketing analytics

## The tracking plan comes first

Dashboards built on bad instrumentation are confident and wrong, which is worse than having none.

Define, in writing, before implementing: every event, when it fires, its properties and their types,
and the question each one exists to answer. An event with no question behind it is noise that will
be maintained forever.

Naming convention decided once and enforced: `object_action`, lowercase, past tense. Inconsistent
naming is unfixable later without breaking historical data.

## Auditing existing tracking

Numbers nobody trusts usually come from one of:

- **Double-firing** on route changes in single-page apps.
- **Events that stopped** when someone changed a selector or a component.
- **Definition drift** — two tools counting "signup" at different moments.
- **Bot and internal traffic** never filtered out.
- **Consent and blockers** removing a meaningful and non-random share of data.

Verify by doing the action yourself and watching the event arrive with the properties you expect.
Not by reading the dashboard.

## Attribution

Every model is wrong in a known direction. Pick deliberately and state the bias:
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add cbrock84/headcount/marketing-analytics@sha256:e5bdc8370aba1dc4

The line at the top of this page pins the label git:20260916.e72e404, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_g4hwmjzsr6hjp36f.svg)](https://markdownregistry.com/a/art_g4hwmjzsr6hjp36f)

3 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 4 versions of this file, between Aug 28, 2026 and Sep 16, 2026, about one every 6 days.

versioncommittedcommitsizeaudit
git:20260916.e72e404 latest2026-09-16 e72e404 3,785 BA view · diff
git:20260901.07574042026-09-01 0757404 3,446 BA view · diff
git:20260901.b973f202026-09-01 b973f20 3,012 BA view · diff
git:20260828.f80dcb52026-08-28 f80dcb5 2,565 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (3785 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

cbrock84/headcount · 2,543 stars · license MIT · pushed 2026-10-18 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_g4hwmjzsr6hjp36f
GET https://markdownregistry.com/api/v1/resolve?ref=cbrock84/headcount/marketing-analytics
GET https://markdownregistry.com/api/v1/blob/e5bdc8370aba1dc4ef2c5648d7ff7e6f0cb7fa031b6009994947652e8c236d7d

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

More from cbrock84/headcount

AGENTS.md AGENTS.md file
cbrock84/headcount · AGENTS.md
git:20260916.0335730 · audit A · 2,543 stars
chief-strategy-officer SKILL.md skill
cbrock84/headcount · plugins/corporate-strategy/skills/chief-strategy-officer/SKILL.md · Owns where the business plays and how it wins over a multi-year horizon — portfolio choices, corporate development…
git:20260916.e72e404 · audit A · 2,543 stars
market-entry SKILL.md skill
cbrock84/headcount · plugins/corporate-strategy/skills/market-entry/SKILL.md · Decides whether and how to enter a new market — sizing demand from the bottom up rather than from a market report…
git:20260916.e72e404 · audit A · 2,543 stars
mergers-and-acquisitions SKILL.md skill
cbrock84/headcount · plugins/corporate-strategy/skills/mergers-and-acquisitions/SKILL.md · Runs corporate development — deal thesis, target screening, valuation framing, diligence, and integration planning. Use…
git:20260916.0e7cd01 · audit A · 2,543 stars
portfolio-strategy SKILL.md skill
cbrock84/headcount · plugins/corporate-strategy/skills/portfolio-strategy/SKILL.md · Decides where capital and attention go across business lines, products, and markets — what to fund, hold, harvest, or…
git:20260916.e72e404 · audit A · 2,543 stars
scenario-planning SKILL.md skill
cbrock84/headcount · plugins/corporate-strategy/skills/scenario-planning/SKILL.md · Plans under genuine uncertainty — building scenarios, identifying which assumptions are load-bearing, setting…
git:20260829.2464776 · audit A · 2,543 stars
strategic-alliances SKILL.md skill
cbrock84/headcount · plugins/corporate-strategy/skills/strategic-alliances/SKILL.md · Structures partnerships that change what the business can do — technology integrations, channel and reseller…
git:20260901.aa45383 · audit A · 2,543 stars
chief-customer-officer SKILL.md skill
cbrock84/headcount · plugins/customer-experience/skills/chief-customer-officer/SKILL.md · Owns the customer's experience after the sale — support, success, escalation, and the feedback loop back into product…
git:20260903.cc4a2cd · audit A · 2,543 stars
customer-onboarding-and-implementation SKILL.md skill
cbrock84/headcount · plugins/customer-experience/skills/customer-onboarding-and-implementation/SKILL.md · Takes a new customer from signature to working — setting a definition of live that both sides agreed before the…
git:20260916.e72e404 · audit A · 2,543 stars
customer-success-management SKILL.md skill
cbrock84/headcount · plugins/customer-experience/skills/customer-success-management/SKILL.md · Runs the ongoing relationship with accounts after the sale — segmenting coverage against account value, building a…
git:20260901.49e89d6 · audit A · 2,543 stars
escalation-management SKILL.md skill
cbrock84/headcount · plugins/customer-experience/skills/escalation-management/SKILL.md · Handles customer situations that have exceeded normal support — severity assessment, incident communication, executive…
git:20260916.e72e404 · audit A · 2,543 stars
self-service-and-knowledge SKILL.md skill
cbrock84/headcount · plugins/customer-experience/skills/self-service-and-knowledge/SKILL.md · Builds the help center, in-product guidance, and knowledge base that let customers resolve problems without contacting…
git:20260916.e72e404 · audit A · 2,543 stars

Every file in cbrock84/headcount

Other files named marketing-analytics

marketing-analytics SKILL.md skill
vm0-ai/vm0-skills · marketing-analytics/SKILL.md · Analyze marketing performance, attribution, channel metrics, forecasts, A/B tests, and optimization opportunities.
git:20260709.c4cfc48 · audit A · 81 stars
marketing-analytics SKILL.md skill
naveedharri/benai-skills · plugins/benai-marketing/skills/marketing-analytics/SKILL.md · Build and refresh a single-page marketing analytics dashboard (Marketing Pulse) that answers attention, conversion…
git:20260916.1a4a64a · audit A · 78 stars
marketing-analytics SKILL.md skill
coupler-io/skills · marketing-and-ads/marketing-analytics/SKILL.md · Analyze marketing performance data using Coupler.io MCP tools (list-dataflows, get-schema, get-data). Use when the user…
v0.1.1 · audit A · 40 stars
marketing-analytics SKILL.md skill
shalintripathi/saas-marketing-agents · plugins/saas-marketing/skills/marketing-analytics/SKILL.md · Marketing analytics and data-driven optimization for B2B SaaS campaigns. Use this skill when analyzing marketing…
git:20261104.e33af47 · audit A · 36 stars

Browse by kind, by grade A, or by owner.