retention-churn-prevention SKILL.md skillA
retention-churn-prevention from thatrebeccarae/claude-marketing is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add thatrebeccarae/claude-marketing/retention-churn-prevention@v1.0.0Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- thatrebeccarae/claude-marketing
- Path
skills/retention-churn-prevention/SKILL.md- Versions recorded
- 2
- Latest version
- v1.0.0, committed Mar 19, 2026
- First version recorded
- Mar 18, 2026
- Size
- 4,028 bytes
- Repository stars
- 191
- License
- MIT
Customer retention analysis, churn prediction, cohort analysis, win-back campaigns, and loyalty program design. Use when the user asks about churn, retention, customer lifetime value, cohort analysis, or win-back strategies.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Retention & Churn Prevention Analyze churn, predict at-risk customers, and design retention strategies. ## Install ```bash git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/retention-churn-prevention ~/.claude/skills/ ``` ## Churn Analysis Framework ### Churn Types | Type | Definition | Signal | |------|-----------|--------| | **Voluntary** | Customer actively cancels | Cancellation request, downgrade | | **Involuntary** | Payment failure, card expiry | Failed charge, dunning | | **Silent** | Stops using but does not cancel | Usage decline, no logins | ### Churn Rate Calculation ``` Monthly churn rate = Customers lost / Customers at start of month Annual churn rate = 1 - (1 - monthly rate)^12 Net revenue retention = (Start MRR + Expansion - Contraction - Churn) / Start MRR ``` ### Benchmarks | Metric | Excellent | Good | Concerning | |--------|----------|------|-----------| | Monthly churn (SaaS) | <1% | 1-2% | >3% | | Annual churn (SaaS) | <5% | 5-10% | >15% | | Net revenue retention | >120% | 100-120% | <100% | ## Customer Health Scoring | Signal | Weight | Healthy | At Risk | |--------|--------|---------|---------| …
Read the whole file at its exact version.
How to install
mdr add thatrebeccarae/claude-marketing/retention-churn-prevention@sha256:03e32225aa6940ebThe line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_xbxsbh7ao7rtxsz6)
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Versions
The registry has recorded 2 versions of this file, between Mar 18, 2026 and Mar 19, 2026, more than one a day.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v1.0.0 latest | 2026-03-19 | cc73637 | 4,028 B | A | view · diff |
| v1.0.0 | 2026-03-18 | c11e1a1 | 722 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (4028 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
thatrebeccarae/claude-marketing · 191 stars · license MIT · pushed 2026-05-14 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_xbxsbh7ao7rtxsz6 GET https://markdownregistry.com/api/v1/resolve?ref=thatrebeccarae/claude-marketing/retention-churn-prevention GET https://markdownregistry.com/api/v1/blob/03e32225aa6940eb28672bbd44d877b242d0f2341fc676fb5911fe72d41ec85f
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.