content-strategy SKILL.md skillA

content-strategy from tekkiiiii/the-agency is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add tekkiiiii/the-agency/content-strategy@git:20260618.187a6a3

Pins git:20260618.187a6a3 in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
tekkiiiii/the-agency
Path
skills/content-strategy/SKILL.md
Versions recorded
2
Latest version
git:20260618.187a6a3, committed Jun 18, 2026
First version recorded
May 16, 2026
Size
4,555 bytes
Repository stars
6
License
none declared

Build editorial calendars, define content pillars, plan campaigns across TOFU/MOFU/BOFU funnel stages, audit and repurpose content across channels, and track performance by channel and pillar. Trigger when: building or maintaining an editorial calendar; defining content pillars or themes for a niche or ICP; planning a content campaign (blog, video, podcast, social); auditing or repurposing existing long-form content; developing a content distribution or SEO strategy; or analyzing content…

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

## Content Strategy Framework

### ICP-to-Pillar Mapping Template

| ICP | Top Problem | Pillar | Content Type | Distribution Channel |
|-----|-------------|--------|--------------|---------------------|
| Developer Experience | Getting started friction | Developer onboarding | Blog + tutorial | API signups from blog |
| Security Hardening | Trust with security teams | Security | Deep-dive guides | Demo requests from security personas |

## Funnel Mapping

### TOFU — Top of Funnel (Awareness)
- **Goal**: attract new audiences, build SEO presence
- **Formats**: SEO blog posts, educational videos, infographics, podcasts
- **CTA**: subscribe, download, follow

### MOFU — Middle of Funnel (Consideration)
- **Goal**: build trust, demonstrate expertise, generate leads
- **Formats**: comparison guides, webinars, case studies, lead magnets
- **CTA**: request demo, start free trial

### BOFU — Bottom of Funnel (Decision)
- **Goal**: convert, close, grow
- **Formats**: pricing page content, ROI calculators, customer stories, live demos
- **CTA**: talk to sales, buy now

## Editorial Calendar Template

| Month | Pillar | Topic | Format | Channel | CTA | Owner | Publish Date | Status |
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add tekkiiiii/the-agency/content-strategy@sha256:9dc784ae71651664

The line at the top of this page pins the label git:20260618.187a6a3, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_y4oarodjjxfnutyr.svg)](https://markdownregistry.com/a/art_y4oarodjjxfnutyr)

3 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 2 versions of this file, between May 16, 2026 and Jun 18, 2026, about one every 32 days.

versioncommittedcommitsizeaudit
git:20260618.187a6a3 latest2026-06-18 187a6a3 4,555 BA view · diff
git:20260516.83ea2122026-05-16 83ea212 4,084 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (4555 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

tekkiiiii/the-agency · 6 stars · license none declared · pushed 2026-10-20 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_y4oarodjjxfnutyr
GET https://markdownregistry.com/api/v1/resolve?ref=tekkiiiii/the-agency/content-strategy
GET https://markdownregistry.com/api/v1/blob/9dc784ae716516644b2c4ff77207e38680abe93a140cd58b674ffd8ea8eace4e

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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