product-marketing SKILL.md skillA

product-marketing from leahycc/claude-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned
mdr add leahycc/claude-skills/product-marketing@git:20261027.631e1bd

Pins git:20261027.631e1bd in mdr.lock. Pin the fingerprint instead.

Audit grade
A, 17 of 17 checks passed
Kind
SKILL.md skill
Repository
leahycc/claude-skills
Path
skills/product-marketing/SKILL.md
Versions recorded
5
Latest version
git:20261027.631e1bd, committed Oct 27, 2026
First version recorded
Mar 30, 2026
Size
8,922 bytes
Repository stars
3
License
MIT

Product management and marketing strategy — positioning, discovery, go-to-market, prioritization, metrics, copywriting, and artifact generation. Verified against Cagan (SVPG), Dunford, Torres, Reforge, and JTBD.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Product & Marketing — Strategy Through Execution

Frameworks and production patterns for product management and product marketing. Every recommendation cites its source — no opinions disguised as best practice.

**This skill works in two modes:**
- **Builder** — you're shipping a product and need to figure out positioning, pricing, launch, and growth
- **Operator** — you're running a product org and need discovery, prioritization, roadmapping, and metrics

## Architecture Overview

```
[Strategy]
    ├── Vision & mission (where we're going)
    ├── Competitive landscape (who else, what's different)
    ├── Strategic pillars (3-5 focus areas)
    └── What we will NOT do
              ↓
[Discovery]
    ├── Customer interviews (weekly cadence)
    ├── JTBD analysis (functional, emotional, social jobs)
    ├── Opportunity Solution Trees (outcomes → opportunities → solutions)
    └── Assumption mapping → experiment design
              ↓
[Positioning & Messaging]
    ├── Dunford 5-component positioning
    ├── Messaging hierarchy (tagline → value prop → pillars → proof)
    ├── Strategic narrative (Raskin structure)
    └── Per-persona variations
              ↓
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint
mdr add leahycc/claude-skills/product-marketing@sha256:057cb43ed5c73584

The line at the top of this page pins the label git:20261027.631e1bd, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

mdr badge

[![mdr](https://markdownregistry.com/badge/art_zwhtjwnsjuxpeah6.svg)](https://markdownregistry.com/a/art_zwhtjwnsjuxpeah6)

2 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 5 versions of this file, between Mar 30, 2026 and Oct 27, 2026, about one every 53 days.

versioncommittedcommitsizeaudit
git:20261027.631e1bd latest2026-10-27 631e1bd 8,922 BA view · diff
git:20261023.9ecc8c12026-10-23 9ecc8c1 8,539 BA view · diff
git:20261022.3301c652026-10-22 3301c65 9,012 BA view · diff
git:20261021.ce27b752026-10-21 ce27b75 8,890 BA view · diff
git:20260330.cae138e2026-03-30 cae138e 9,102 BA view

Audit of the latest version

A  17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (8922 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

leahycc/claude-skills · 3 stars · license MIT · pushed 2026-11-02 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_zwhtjwnsjuxpeah6
GET https://markdownregistry.com/api/v1/resolve?ref=leahycc/claude-skills/product-marketing
GET https://markdownregistry.com/api/v1/blob/057cb43ed5c73584cf25d6b4dce9b4e83deac17e6ddfc2c553dc58b18268c014

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

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Every file in leahycc/claude-skills

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