buyer-persona-builder SKILL.md skillA
buyer-persona-builder from prosyo-ai/gtm-skill is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add prosyo-ai/gtm-skill/buyer-persona-builder@v1.0.0Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- prosyo-ai/gtm-skill
- Path
plugin/skills/buyer-persona-builder/SKILL.md- Versions recorded
- 1
- Latest version
- v1.0.0, committed Oct 23, 2026
- Size
- 4,134 bytes
- Repository stars
- 13
- License
- MIT
Use this skill when you need B2B buyer personas that sales and marketing will actually use: before writing outreach to a new title, when messaging feels generic, or when a deal stalls because the wrong person is engaged. Builds a persona per role in the buying committee with goals, pains in their own words, what they are measured on, objections, trusted sources and the message angle that works, plus a do-not-say list. Covers economic buyers, champions, users and blockers.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
Use this before writing to a role you have not sold to before, or when outreach reads like it was written for nobody in particular. It produces one persona card per role that changes what a rep writes. ## Inputs - The job titles in the buying committee, or the deal type so you can propose them. - Raw evidence: call recordings or notes, won-deal emails, support tickets, reviews, job listings for the role. - The ICP and the product's core job. ## The play ### 1. Separate the roles A deal usually has four: the **economic buyer** who signs, the **champion** who feels the pain and pushes, **users** who live in the tool, and the **blocker** (security, finance, IT, legal) who can stop it. Build a card per role. One blended persona produces messages that fit no one. ### 2. Start from what they are measured on The fastest route to relevance is the number on their scorecard. A VP Sales is measured on bookings and forecast accuracy; a RevOps lead on data quality and tool cost; a founder on runway and growth rate. Pains connect to these numbers or they do not matter. ### 3. Use their words …
Read the whole file at its exact version.
How to install
mdr add prosyo-ai/gtm-skill/buyer-persona-builder@sha256:84c0d2f1428e2939The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_2ds4qipky324td5q)
3 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Oct 23, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (4134 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
prosyo-ai/gtm-skill · 13 stars · license MIT · pushed 2026-10-26 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_2ds4qipky324td5q GET https://markdownregistry.com/api/v1/resolve?ref=prosyo-ai/gtm-skill/buyer-persona-builder GET https://markdownregistry.com/api/v1/blob/84c0d2f1428e2939b09f531185740b3c94980a77bfe8bcb3d75d25f09c8f9ddc
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.