churn-win-back SKILL.md skillA
churn-win-back from prosyo-ai/gtm-skill is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add prosyo-ai/gtm-skill/churn-win-back@v1.0.0Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- prosyo-ai/gtm-skill
- Path
plugin/skills/churn-win-back/SKILL.md- Versions recorded
- 1
- Latest version
- v1.0.0, committed Oct 23, 2026
- Size
- 4,005 bytes
- Repository stars
- 13
- License
- MIT
Use this skill when you want former customers back: "win back churned customers", "re-engage cancelled accounts", "churn win-back campaign", "which lost customers should we call". Sorts churned accounts by why and when they left, picks the ones worth winning back, finds what changed since (product, pricing, their situation), and writes a short, honest win-back sequence with the right offer for each churn reason. Produces a prioritised win-back list, messages and the rules for when to leave an…
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
Use this for customers who cancelled in the last 3 to 24 months. Former customers already know the product and the problem; the question is whether the reason they left still holds. ## Inputs - Churned accounts: churn date, plan and value, the stated reason, who the champion was, usage in the last 90 days before churn. - What changed since: features shipped, pricing or packaging changes, support improvements. - Current signals at those accounts: new leaders, growth, hiring, funding. ## The play ### 1. Group by real churn reason | Reason | Typical evidence | Win-back angle | | --- | --- | --- | | Missing feature | Ticket or request for it | "The thing you needed now exists" | | Price or budget | Downgrade attempts, finance involved | New plan, smaller package, annual terms | | Low adoption | Few active users, onboarding never finished | Guided restart, done-with-you setup | | Champion left | Main user departed before churn | New owner, fresh onboarding | | Switched to a competitor | Said so in the exit call | Check in near their contract renewal | | Business change | Downsizing, pivot, acquisition | Only if the situation reversed | ### 2. Prioritise …
Read the whole file at its exact version.
How to install
mdr add prosyo-ai/gtm-skill/churn-win-back@sha256:10093350343c5ceaThe line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_hqz5an2cdblmvkd6)
1 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Oct 23, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (4005 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
prosyo-ai/gtm-skill · 13 stars · license MIT · pushed 2026-10-26 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_hqz5an2cdblmvkd6 GET https://markdownregistry.com/api/v1/resolve?ref=prosyo-ai/gtm-skill/churn-win-back GET https://markdownregistry.com/api/v1/blob/10093350343c5ceaf2ad510f1ab0df2038476f80dd679d197fc4e141ca8721e0
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.