lifecycle-marketing SKILL.md skillA
lifecycle-marketing from the-nam-shub/e5-real-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add the-nam-shub/e5-real-skills/lifecycle-marketing@v2026-04-20Pins v2026-04-20 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- the-nam-shub/e5-real-skills
- Path
skills/lifecycle-marketing/SKILL.md- Versions recorded
- 1
- Latest version
- v2026-04-20, committed Apr 21, 2026
- Size
- 2,480 bytes
- Repository stars
- 10
- License
- none declared
Guidance on structuring and executing lifecycle marketing programs, including ownership models, revenue accountability, and expansion/upsell strategy — trigger when a user is building, auditing, or optimizing a lifecycle marketing function.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Lifecycle Marketing ## Overview This skill covers best practices for structuring lifecycle marketing programs with clear ownership and revenue accountability. All practices are sourced exclusively from Exit Five podcast guests. With only one episode contributing to this skill, coverage is intentionally narrow — gaps reflect the current source material, not omissions. ## Revenue Ownership & Accountability When structuring a lifecycle marketing role, assign the lifecycle marketer explicit ownership of a specific expansion and upsell revenue number — not just activity metrics or general adoption goals. This accountability should mirror how demand gen owns MQL or pipeline targets: a concrete number the marketer is responsible for hitting. (Source: Dave Gerhardt, Episode #335) Do not distribute the expansion revenue target across multiple teams without designating a single clear owner. Diffuse ownership means no one is truly accountable, and the target will go unmet. (Source: Dave Gerhardt, Episode #335) …
Read the whole file at its exact version.
How to install
mdr add the-nam-shub/e5-real-skills/lifecycle-marketing@sha256:ebbafe0c062244fdThe line at the top of this page pins the label v2026-04-20, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_2j5zgwnaf632efyv)
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Versions
The registry has recorded 1 version of this file, committed on Apr 21, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (2480 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
the-nam-shub/e5-real-skills · 10 stars · license none declared · pushed 2026-11-06 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_2j5zgwnaf632efyv GET https://markdownregistry.com/api/v1/resolve?ref=the-nam-shub/e5-real-skills/lifecycle-marketing GET https://markdownregistry.com/api/v1/blob/ebbafe0c062244fdbafde01873af1ddcb4916c4822c68b6e8f87e473500e7ed8
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.