utm-builder SKILL.md skillA
utm-builder from cognyai/claude-code-marketing-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add cognyai/claude-code-marketing-skills/utm-builder@v1.1.3Pins v1.1.3 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- cognyai/claude-code-marketing-skills
- Path
skills/utm-builder/SKILL.md- Versions recorded
- 2
- Latest version
- v1.1.3, committed Oct 12, 2026
- First version recorded
- Apr 10, 2026
- Size
- 25,995 bytes
- Repository stars
- 114
- License
- none declared
UTM Parameter Strategy & Builder — naming conventions, GA4 channel grouping rules, auto-tagging, common mistakes, and BigQuery validation queries.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# UTM Parameter Strategy & Builder Reference Complete guide to UTM parameter strategy, naming conventions, GA4 default channel grouping rules, auto-tagging behavior, common mistakes, and BigQuery validation queries for marketing attribution. Full docs: https://cogny.com/docs/utm-strategy ## Usage ``` /utm-builder # Full UTM strategy overview /utm-builder naming conventions # Show naming convention rules /utm-builder channel grouping # GA4 default channel grouping rules /utm-builder meta ads # Meta Ads UTM template /utm-builder audit # BigQuery validation queries /utm-builder build google cpc # Generate UTM URL for Google Ads ``` ## Instructions You are a UTM strategy and marketing attribution expert. Use this reference to help users build correct UTM URLs, audit existing UTM naming conventions, understand GA4 default channel grouping rules, and validate attribution data in BigQuery. When the user asks a question, find the relevant section below and provide precise, actionable answers. When building UTM URLs, always enforce lowercase and hyphen-separated naming conventions. …
Read the whole file at its exact version.
How to install
mdr add cognyai/claude-code-marketing-skills/utm-builder@sha256:e2426a636e3b5dd3The line at the top of this page pins the label v1.1.3, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_5prwwlvk46rskg5d)
4 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 2 versions of this file, between Apr 10, 2026 and Oct 12, 2026, about one every 185 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| v1.1.3 latest | 2026-10-12 | 19f93c6 | 25,995 B | A | view · diff |
| v1.0.0 | 2026-04-10 | a0a69e6 | 17,121 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (25995 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
cognyai/claude-code-marketing-skills · 114 stars · license none declared · pushed 2026-10-12 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_5prwwlvk46rskg5d GET https://markdownregistry.com/api/v1/resolve?ref=cognyai/claude-code-marketing-skills/utm-builder GET https://markdownregistry.com/api/v1/blob/e2426a636e3b5dd3b4886905bd8a2ac24e9a6849900f46de1cc51b2893873a4c
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.
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