value-proposition-builder SKILL.md skillA
value-proposition-builder from prosyo-ai/gtm-skill is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add prosyo-ai/gtm-skill/value-proposition-builder@v1.0.0Pins v1.0.0 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- prosyo-ai/gtm-skill
- Path
plugin/skills/value-proposition-builder/SKILL.md- Versions recorded
- 1
- Latest version
- v1.0.0, committed Oct 23, 2026
- Size
- 3,714 bytes
- Repository stars
- 13
- License
- MIT
Use this skill when you need a sharp B2B value proposition: "write our value prop", "our messaging is generic", "how do we describe what we do", "homepage headline", "one-liner for outbound". Builds the value proposition from the customer's problem, the alternatives they use today and the outcome only you deliver, tests it against competitors and real buyer language, and outputs a one-liner, a short paragraph, three supporting pillars with proof, and versions for the homepage, cold email and…
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
Use this when the company cannot say what it does in a sentence that makes a buyer lean in. It produces one value proposition and the versions each channel needs. ## Inputs - The product and who uses it. - Evidence: customer quotes, win reasons, reviews, the words buyers use on calls. - Alternatives: competitors, spreadsheets, agencies, hiring, doing nothing. ## The play ### 1. Start with the alternative, not the product What does the buyer do today without you? The value proposition is the difference between that and life with you. Read [references/value-prop-canvas.md](references/value-prop-canvas.md) for the canvas and a worked example. ### 2. Find the outcome only you deliver List the outcomes customers mention. Strike every outcome a competitor could claim with a straight face. What is left is your positioning; if nothing is left, the differentiation is in the how (speed, simplicity, a segment you serve better), so say that. ### 3. Write the one-liner Formula options: - "<Outcome> for <who>, without <the pain of the alternative>." - "<Product> helps <who> <do the job> so they can <outcome>." - "The <category> for <specific who>." …
Read the whole file at its exact version.
How to install
mdr add prosyo-ai/gtm-skill/value-proposition-builder@sha256:7259d4fd920269d7The line at the top of this page pins the label v1.0.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_5qpliv6choskao2h)
2 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 1 version of this file, committed on Oct 23, 2026.
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (3714 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
prosyo-ai/gtm-skill · 13 stars · license MIT · pushed 2026-10-26 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_5qpliv6choskao2h GET https://markdownregistry.com/api/v1/resolve?ref=prosyo-ai/gtm-skill/value-proposition-builder GET https://markdownregistry.com/api/v1/blob/7259d4fd920269d7ab2455654e7c59f06f6f761de5f1a58775a1edbeb5982d15
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.