Home / varunk130 / ai-gtm-skill-library · gtm-skills/abm-playbook/SKILL.md · GitHub

abm-playbook skillA

abm-playbook is agent-read markdown (skill) from varunk130/ai-gtm-skill-library: Account-Based Marketing playbook builder - tiered account list (1:1, 1:few, 1:many), buying-group mapping, coordinated multi-channel plays per account, and pipeline acceleration plays for in-cycle accounts. Use when: ABM playbook, account-based marketing, target account list, tiered accounts, 1:1 marketing, buying group, named-account strategy, ABM plays, pipeline acceleration, in-cycle account acceleration..

Indexed from public GitHub and served as immutable, content-addressed versions. Install it pinned to an exact SHA-256 with the mdr CLI, and every file is verified against the hash recorded here before it reaches your agent. The deterministic audit below grades the latest version, and the same file always earns the same grade.

What the file says

# ABM Playbook (TIER Framework)

Build a complete Account-Based Marketing playbook - tiered account list, buying-group map per tier, coordinated multi-channel plays, and pipeline acceleration plays for accounts already in cycle. ABM is structurally different from PLG, sales-led, and channel motions; this skill captures that difference rather than bolting it onto a generic GTM template.

## Core Principle

**ABM is a *coordination* problem, not a targeting problem.** Most failed ABM programs pick the right accounts and then run the same demand-gen plays they always did. The TIER framework forces explicit coordination across channels and across tiers, with different play patterns for different account intimacy levels.

## The TIER Framework

| Letter | Stage | The Question |
|--------|-------|--------------|
| **T** | Tier the Accounts | Which accounts get 1:1, which get 1:few, which get 1:many? |
| **I** | Identify the Buying Group | Who are the personas in each account, and what's each one's win condition? |
| **E** | Execute Coordinated Plays | What multi-channel plays run *per account* (not per persona)? |
…

Read the whole file at its exact version.

How to install

Latest version
mdr add varunk130/ai-gtm-skill-library/abm-playbook@git:20260522.2e90392
Exact content
mdr add varunk130/ai-gtm-skill-library/abm-playbook@sha256:1d2b08767814bf66

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Versions

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git:20260522.2e90392 latest2026-05-22 2e90392 6,790 BA view · diff
git:20260516.4225f522026-05-16 4225f52 6,838 BA view

Audit of the latest version

A  17 of 17 checks passed. Deterministic, no model, same answer every run.
  • pass: Frontmatter block present
  • pass: Frontmatter declares a name
  • pass: Frontmatter declares a description
  • pass: Size between 200 bytes and 200 KB (6790 bytes)
  • pass: No zero-width or bidi control characters
  • pass: No instruction hidden inside an HTML comment
  • pass: No link to an exfiltration or paste host
  • pass: No credential-shaped string
  • pass: No instruction to send local credentials anywhere
  • pass: No text hidden with inline styles
  • pass: No prompt-injection phrasing
  • pass: No curl or wget piped into a shell
  • pass: No recursive delete of root, home or parent
  • pass: No instruction to read or print local credentials
  • pass: No base64 blob over 200 characters
  • pass: No link to a raw IP address
  • pass: No script tag

Source

GitHub

varunk130/ai-gtm-skill-library · 6 stars · license MIT · pushed 2026-09-19 · branch master

API

GET https://markdownregistry.com/api/v1/artifacts/art_6l7wauxkklgunueh
GET https://markdownregistry.com/api/v1/resolve?ref=varunk130/ai-gtm-skill-library/abm-playbook
GET https://markdownregistry.com/api/v1/blob/1d2b08767814bf662ba51df5ed51259a43af47c2393c878c522b7de069ac958c

Your agent does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

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