abm-playbook SKILL.md skillA
abm-playbook from varunk130/ai-gtm-skill-library is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add varunk130/ai-gtm-skill-library/abm-playbook@git:20260522.2e90392Pins git:20260522.2e90392 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- varunk130/ai-gtm-skill-library
- Path
gtm-skills/abm-playbook/SKILL.md- Versions recorded
- 2
- Latest version
- git:20260522.2e90392, committed May 22, 2026
- First version recorded
- May 16, 2026
- Size
- 6,790 bytes
- Repository stars
- 7
- License
- MIT
Account-Based Marketing playbook builder - tiered account list (1:1, 1:few, 1:many), buying-group mapping, coordinated multi-channel plays per account, and pipeline acceleration plays for in-cycle accounts. Use when: ABM playbook, account-based marketing, target account list, tiered accounts, 1:1 marketing, buying group, named-account strategy, ABM plays, pipeline acceleration, in-cycle account acceleration.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# ABM Playbook (TIER Framework) Build a complete Account-Based Marketing playbook - tiered account list, buying-group map per tier, coordinated multi-channel plays, and pipeline acceleration plays for accounts already in cycle. ABM is structurally different from PLG, sales-led, and channel motions; this skill captures that difference rather than bolting it onto a generic GTM template. ## Core Principle **ABM is a *coordination* problem, not a targeting problem.** Most failed ABM programs pick the right accounts and then run the same demand-gen plays they always did. The TIER framework forces explicit coordination across channels and across tiers, with different play patterns for different account intimacy levels. ## The TIER Framework | Letter | Stage | The Question | |--------|-------|--------------| | **T** | Tier the Accounts | Which accounts get 1:1, which get 1:few, which get 1:many? | | **I** | Identify the Buying Group | Who are the personas in each account, and what's each one's win condition? | | **E** | Execute Coordinated Plays | What multi-channel plays run *per account* (not per persona)? | …
Read the whole file at its exact version.
How to install
mdr add varunk130/ai-gtm-skill-library/abm-playbook@sha256:1d2b08767814bf66The line at the top of this page pins the label git:20260522.2e90392, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_6l7wauxkklgunueh)
4 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 2 versions of this file, between May 16, 2026 and May 22, 2026, about one every 6 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| git:20260522.2e90392 latest | 2026-05-22 | 2e90392 | 6,790 B | A | view · diff |
| git:20260516.4225f52 | 2026-05-16 | 4225f52 | 6,838 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (6790 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
varunk130/ai-gtm-skill-library · 7 stars · license MIT · pushed 2026-11-01 · branch master
API
GET https://markdownregistry.com/api/v1/artifacts/art_6l7wauxkklgunueh GET https://markdownregistry.com/api/v1/resolve?ref=varunk130/ai-gtm-skill-library/abm-playbook GET https://markdownregistry.com/api/v1/blob/1d2b08767814bf662ba51df5ed51259a43af47c2393c878c522b7de069ac958c
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.