demand-engine SKILL.md skillA
demand-engine from varunk130/ai-gtm-skill-library is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add varunk130/ai-gtm-skill-library/demand-engine@git:20261101.6c4bad1Pins git:20261101.6c4bad1 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- varunk130/ai-gtm-skill-library
- Path
gtm-skills/demand-engine/SKILL.md- Versions recorded
- 2
- Latest version
- git:20261101.6c4bad1, committed Nov 1, 2026
- First version recorded
- May 16, 2026
- Size
- 4,646 bytes
- Repository stars
- 7
- License
- MIT
Multi-channel demand generation strategy builder that designs the full pipeline from awareness to hand-raise with channel scoring and budget allocation. Use when: demand generation, demand gen strategy, lead generation, pipeline strategy, marketing channels, how do we generate demand, channel strategy.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Demand Engine (WAVE Model) Design the strategic demand gen machine: which channels, what content at each stage, how they interconnect, and how budget is allocated for maximum pipeline impact. ## When to Use - Pre-launch demand gen planning - Annual marketing strategy - Channel mix optimization - New segment demand gen design - Marketing budget planning ## What You'll Need **Critical inputs (ask if not provided):** - Product and target audience - Available budget range - Sales motion (PLG, sales-led, hybrid) **Nice-to-have:** - Position Lock output (messaging to fuel campaigns) - Journey Architect output (gates define content staging) - Current channel performance data ## Process ### Step 1: Channel Inventory and WAVE Scoring Evaluate 15+ demand channels: Score each channel on 4 dimensions (1-10): | Dimension | What It Measures | Scoring Guide | |-----------|-----------------|---------------| | **W**eight | Volume of qualified demand possible | 1=tiny reach, 5=meaningful, 10=massive scale | | **A**udience-fit | How well does this channel reach your ICP? | 1=wrong audience, 5=partial overlap, 10=perfect match | …
Read the whole file at its exact version.
How to install
mdr add varunk130/ai-gtm-skill-library/demand-engine@sha256:5399fa12851687f2The line at the top of this page pins the label git:20261101.6c4bad1, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_k7ocitmzgjqgckie)
4 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 2 versions of this file, between May 16, 2026 and Nov 1, 2026, about one every 168 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| git:20261101.6c4bad1 latest | 2026-11-01 | 6c4bad1 | 4,646 B | A | view · diff |
| git:20260516.4225f52 | 2026-05-16 | 4225f52 | 4,644 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (4646 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
varunk130/ai-gtm-skill-library · 7 stars · license MIT · pushed 2026-11-01 · branch master
API
GET https://markdownregistry.com/api/v1/artifacts/art_k7ocitmzgjqgckie GET https://markdownregistry.com/api/v1/resolve?ref=varunk130/ai-gtm-skill-library/demand-engine GET https://markdownregistry.com/api/v1/blob/5399fa12851687f28273d3377667789175cab855a09f1f130d67d0c2a50c5bfa
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.