On-demand sales battlecards for live competitive deals - positioning matrix, top objections with responses, trap questions, proof points, and a "do not say" list. Use when: competitor surfaced in deal, sales battlecard, competitive enablement, deal-specific battlecard, objection handling, competitive trap questions, why we win against, why we lose to, displacement playbook.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Competitive Battlecard
Generate a deal-specific competitive battlecard in minutes when a competitor surfaces in an active opportunity. Sales reps get a focused, defensible playbook - not a 30-page positioning deck - that maps directly to the deal context (industry, company size, current stack) so they can respond confidently in the next call.
This skill assumes you already have a working understanding of the competitor (or have run **win-loss-analysis** / **competitive-positioning**). It is the *delivery layer* - turning prior intelligence into something a rep can act on between meetings. **No external sources are queried; the skill produces the battlecard from the inputs you provide.**
## Core Principle
**A battlecard is a constraint, not just a cheat sheet.** Its job is to keep reps on the messages that win and off the messages that lose - especially the ones that *feel* compelling in the moment but historically tank deals. Half the value is the "do not say" list.
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## What You'll Get
| Section | Description |
|---------|-------------|
| **Positioning Matrix** | Side-by-side comparison on the 4-6 dimensions the buyer actually weighs |
…
The line at the top of this page pins the label git:20260522.2e90392, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
GET https://markdownregistry.com/api/v1/artifacts/art_3n2j6widwywui6ca
GET https://markdownregistry.com/api/v1/resolve?ref=varunk130/ai-gtm-skill-library/competitive-battlecard
GET https://markdownregistry.com/api/v1/blob/54d4fceaa906033b4196ee3cea52c9ce0fc9aa9ed11a1433848adab8d0825a5a
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
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