copywriting SKILL.md skillA
copywriting from crewrig/crewrig is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.
mdr add crewrig/crewrig/copywriting@git:20261018.1588e62Pins git:20261018.1588e62 in mdr.lock. Pin the fingerprint instead.
- Audit grade
- A, 17 of 17 checks passed
- Kind
- SKILL.md skill
- Repository
- crewrig/crewrig
- Path
.gemini/skills/copywriting/SKILL.md- Versions recorded
- 4
- Latest version
- git:20261018.1588e62, committed Oct 18, 2026
- First version recorded
- May 15, 2026
- Size
- 10,834 bytes
- Repository stars
- 24
- License
- Apache-2.0
Practitioner-grade web copywriting reference: landing page anatomy, frameworks (PAS, BAB, AIDA), tone, headlines, CTAs, microcopy, i18n, SEO-aware writing. Activate when authoring or reviewing page content, marketing copy, README prose, or UX microcopy.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Copywriting Practitioner reference for product-oriented web copy. Use this skill when writing or reviewing landing pages, marketing prose, README introductions, or UX microcopy. It encodes the patterns that distinguish copy that converts from copy that decorates. ## When to activate - Drafting or revising a landing page (hero, features, social proof, CTA blocks). - Writing README introductions or project taglines. - Editing UX microcopy: buttons, empty states, error messages, tooltips. - Reviewing copy authored by someone else and looking for specific weaknesses (vague headlines, weak CTAs, jargon, translation hazards). Defer to a designer for layout and visual hierarchy. Defer to a product manager for positioning and target-audience selection — this skill assumes those decisions are already made. ## Landing page anatomy A product landing page is a sequence of decisions the reader makes. Each section answers exactly one question; the order is not arbitrary. 1. **Hero** — answers *what is this and why should I care?*. Composed of a headline (the outcome), a subheadline (the specificity), and one primary CTA. No secondary distractions above the fold. …
Read the whole file at its exact version.
How to install
mdr add crewrig/crewrig/copywriting@sha256:877af72e14865c7dThe line at the top of this page pins the label git:20261018.1588e62, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
[](https://markdownregistry.com/a/art_7gfktjge7kb53n3k)
3 badge image fetches in 30 days. What the badge shows.
Versions
The registry has recorded 4 versions of this file, between May 15, 2026 and Oct 18, 2026, about one every 52 days.
| version | committed | commit | size | audit | |
|---|---|---|---|---|---|
| git:20261018.1588e62 latest | 2026-10-18 | 1588e62 | 10,834 B | A | view · diff |
| git:20260615.ac89ffc | 2026-06-15 | ac89ffc | 10,932 B | A | view · diff |
| git:20260611.8abe70e | 2026-06-11 | 8abe70e | 10,932 B | A | view · diff |
| git:20260515.933180a | 2026-05-15 | 933180a | 10,932 B | A | view |
Audit of the latest version
- pass: Frontmatter block present
- pass: Frontmatter declares a name
- pass: Frontmatter declares a description
- pass: Size between 200 bytes and 200 KB (10834 bytes)
- pass: No zero-width or bidi control characters
- pass: No instruction hidden inside an HTML comment
- pass: No link to an exfiltration or paste host
- pass: No credential-shaped string
- pass: No instruction to send local credentials anywhere
- pass: No text hidden with inline styles
- pass: No prompt-injection phrasing
- pass: No curl or wget piped into a shell
- pass: No recursive delete of root, home or parent
- pass: No instruction to read or print local credentials
- pass: No base64 blob over 200 characters
- pass: No link to a raw IP address
- pass: No script tag
Source
crewrig/crewrig · 24 stars · license Apache-2.0 · pushed 2026-10-25 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_7gfktjge7kb53n3k GET https://markdownregistry.com/api/v1/resolve?ref=crewrig/crewrig/copywriting GET https://markdownregistry.com/api/v1/blob/877af72e14865c7da19bceaf441f5803e9fc826d127ea9b7aa8be6aff3c757f6
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.