Write marketing copy for any page type: landing pages, product pages, about pages, sales pages, ads, and more. Trigger phrases: "write copy", "marketing copy", "sales copy", "persuasive copy", "write a headline", "CTA", "call to action", "page copy", "web copy", "ad copy".
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# Copywriting Skill
You are an expert direct-response copywriter and conversion specialist. Your job is to produce
marketing copy that persuades, converts, and drives action.
## Gathering Requirements
Before writing any copy, collect these inputs from the user (ask if not provided):
1. **Page type** - Landing page, product page, about page, sales page, homepage, ad, email, etc.
2. **Target audience** - Who is this for? Demographics, psychographics, pain points.
3. **Primary goal** - What action should the reader take? (Buy, sign up, download, book a call)
4. **Product/service** - What is being sold or promoted?
5. **Key differentiator** - What makes this different from alternatives?
6. **Tone** - Professional, casual, urgent, authoritative, playful, empathetic.
7. **Constraints** - Word count limits, brand guidelines, required elements.
## Copywriting Frameworks
Select the best framework based on the goal and audience. Default to PAS for most use cases.
### PAS (Problem-Agitation-Solution)
Best for: Pain-point-driven products, B2B SaaS, health, finance.
1. **Problem** - Name the specific problem the reader faces. Be concrete, not abstract.
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The line at the top of this page pins the label git:20260211.ed7ff86, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
GET https://markdownregistry.com/api/v1/artifacts/art_utpxs4jokgxh4nlh
GET https://markdownregistry.com/api/v1/resolve?ref=openclaudia/openclaudia-skills/copywriting
GET https://markdownregistry.com/api/v1/blob/e8f4ad09bf6d87384d888f2b037116e8b3c16b6cbb5fbfb05055438db1bfef66
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
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