Home / kostja94 / marketing-skills · GitHub

copywriting SKILL.md skillA

copywriting from kostja94/marketing-skills is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned

mdr add kostja94/marketing-skills/copywriting@v1.2.0

Pins v1.2.0 in mdr.lock. Pin the fingerprint instead.

Audit grade: A, 17 of 17 checks passed
Kind: SKILL.md skill
Repository: kostja94/marketing-skills
Path: skills/content/copywriting/SKILL.md
Versions recorded: 6
Latest version: v1.2.0, committed Sep 25, 2026
First version recorded: Mar 4, 2026
Size: 5,414 bytes
Repository stars: 1,070
License: MIT

When the user wants to write or optimize short-form marketing copy—headlines, CTAs, ad copy, landing page copy, email copy. Also use when the user mentions "copywriting," "headline," "CTA copy," "ad copy," "landing page copy," "sales copy," "conversion copy," "PAS," "AIDA," "BAB," "copy formula," or "differentiation." For long-form article bodies (blog posts, guides), use article-content.

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# Content: Copywriting

Guides **short-form marketing copy**—ads, landing pages, email, CTAs. Copywriting frameworks (PAS, AIDA, BAB) provide structure for conversion-focused copy. For **article body content** (blog posts, guides, long-form), see **article-content**.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Project context:** Read root `contextus.md` when present and load only the modules relevant to this task. Without Contextus, use available project material or user-provided facts and ask for missing information; do not create a parallel context system.

Identify:
1. **Context**: Ad, landing page, email, CTA, or general
2. **Goal**: Awareness, consideration, conversion, retention
3. **Audience**: ICP, stage, pain points

## Copywriting Frameworks

| Framework | Structure | Best For |
|-----------|-----------|----------|
| **PAS** | Problem → Agitation → Solution | Direct-response; sales pages; landing pages |
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint

mdr add kostja94/marketing-skills/copywriting@sha256:e9d80c422dc93dc1

The line at the top of this page pins the label v1.2.0, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

[![mdr](https://markdownregistry.com/badge/art_uwvng74mmluepj4v.svg)](https://markdownregistry.com/a/art_uwvng74mmluepj4v)

3 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 6 versions of this file, between Mar 4, 2026 and Sep 25, 2026, about one every 41 days.

version	committed	commit	size	audit
v1.2.0 latest	2026-09-25	03671b1	5,414 B	A	view · diff
v1.2.0	2026-03-27	f1ec9f7	5,341 B	A	view · diff
v1.1.0	2026-03-16	e878f71	5,336 B	A	view · diff
v1.1.0	2026-03-11	c7d87bd	5,024 B	A	view · diff
v1.0.0	2026-03-11	5cca54d	4,770 B	A	view · diff
v1.0.0	2026-03-04	6cae12e	4,800 B	A	view

Audit of the latest version

A 17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.

pass: Frontmatter block present
pass: Frontmatter declares a name
pass: Frontmatter declares a description
pass: Size between 200 bytes and 200 KB (5414 bytes)
pass: No zero-width or bidi control characters
pass: No instruction hidden inside an HTML comment
pass: No link to an exfiltration or paste host
pass: No credential-shaped string
pass: No instruction to send local credentials anywhere
pass: No text hidden with inline styles
pass: No prompt-injection phrasing
pass: No curl or wget piped into a shell
pass: No recursive delete of root, home or parent
pass: No instruction to read or print local credentials
pass: No base64 blob over 200 characters
pass: No link to a raw IP address
pass: No script tag

Source

GitHub

kostja94/marketing-skills · 1,070 stars · license MIT · pushed 2026-10-26 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_uwvng74mmluepj4v
GET https://markdownregistry.com/api/v1/resolve?ref=kostja94/marketing-skills/copywriting
GET https://markdownregistry.com/api/v1/blob/e9d80c422dc93dc1b842459accc616130eb34b86cad1834a99fe65131f458ea8

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

More from kostja94/marketing-skills

google-search-console SKILL.md skill

kostja94/marketing-skills · skills/analytics/seo/google-search-console/SKILL.md · Compatibility pointer for Search Console performance and indexing analysis; maintained in Open Analytics.