brand-voice SKILL.md skillA

brand-voice from ssheleg/super-ux is an agent skill: a SKILL.md folder an AI agent loads when a task calls for it.

Install it, pinned

mdr add ssheleg/super-ux/brand-voice@git:20261020.d656a92

Pins git:20261020.d656a92 in mdr.lock. Pin the fingerprint instead.

Audit grade: A, 17 of 17 checks passed
Kind: SKILL.md skill
Repository: ssheleg/super-ux
Path: plugins/super-ux/skills/brand-voice/SKILL.md
Versions recorded: 10
Latest version: git:20261020.d656a92, committed Oct 20, 2026
First version recorded: Aug 5, 2026
Size: 7,859 bytes
Repository stars: 6
License: MIT

Use when defining, calibrating or checking how a product speaks (tone of voice, terminology, canonical facts, per-surface register, locales). Triggers: "tone of voice" / "тон оф войс", "brand voice" / "голос бренда", "brandbook" / "брендбук", "our terminology" / "наша терминология". Not for writing the text itself (copywriting). Refusal phrase "no brand" / «без бренда».

Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.

What the file says

# brand-voice — define and hold the verbal identity

> Part of **super-ux** — see [system-map.md](references/system-map.md) for the
> whole pipeline. After changes, run `python3 docs/brand/lint.py`.

`docs/ux/` decides **what the product does**. This skill decides **how it
speaks**, and owns `docs/brand/` in the target project.

**Format contract:** [brand-contract.md](references/brand-contract.md)
(brand-contract v1). Read it before writing or editing anything under
`docs/brand/`. Never deviate from its file names, field names or statuses —
the linter and the audit key off them.

**The pack library:** [voice-packs.md](references/voice-packs.md) — six
archetypes, each with a declared failure mode. The register model:
[surface-registers.md](references/surface-registers.md). Locales:
[localization.md](references/localization.md).

## Triggers

The phrases that route to this skill, in English and Russian. The description keeps only the strongest of them so the skill listing stays inside its budget (2026-10-20); the family routing hook matches this list.
…

Read the whole file at its exact version.

How to install

The exact contents, by fingerprint

mdr add ssheleg/super-ux/brand-voice@sha256:dc0add656da9193e

The line at the top of this page pins the label git:20261020.d656a92, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.

Badge

[![mdr](https://markdownregistry.com/badge/art_7gypbs5qist6cymh.svg)](https://markdownregistry.com/a/art_7gypbs5qist6cymh)

5 badge image fetches in 30 days. What the badge shows.

Versions

The registry has recorded 10 versions of this file, between Aug 5, 2026 and Oct 20, 2026, about one every 8 days.

version	committed	commit	size	audit
git:20261020.d656a92 latest	2026-10-20	d656a92	7,859 B	A	view · diff
git:20261018.e7ad4e7	2026-10-18	e7ad4e7	7,469 B	A	view · diff
git:20261009.99e17cc	2026-10-09	99e17cc	7,107 B	A	view · diff
git:20261007.0b1e3de	2026-10-07	0b1e3de	6,996 B	A	view · diff
git:20260914.18a4be5	2026-09-14	18a4be5	6,996 B	A	view · diff
git:20260906.a60f6b4	2026-09-06	a60f6b4	6,621 B	A	view · diff
git:20260831.5890f87	2026-08-31	5890f87	6,426 B	A	view · diff
git:20260830.1f5f255	2026-08-30	1f5f255	6,249 B	A	view · diff
git:20260828.92ece7b	2026-08-28	92ece7b	6,245 B	A	view · diff
git:20260805.3a89e56	2026-08-05	3a89e56	5,844 B	A	view

Audit of the latest version

A 17 of 17 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.

pass: Frontmatter block present
pass: Frontmatter declares a name
pass: Frontmatter declares a description
pass: Size between 200 bytes and 200 KB (7859 bytes)
pass: No zero-width or bidi control characters
pass: No instruction hidden inside an HTML comment
pass: No link to an exfiltration or paste host
pass: No credential-shaped string
pass: No instruction to send local credentials anywhere
pass: No text hidden with inline styles
pass: No prompt-injection phrasing
pass: No curl or wget piped into a shell
pass: No recursive delete of root, home or parent
pass: No instruction to read or print local credentials
pass: No base64 blob over 200 characters
pass: No link to a raw IP address
pass: No script tag

Source

GitHub

ssheleg/super-ux · 6 stars · license MIT · pushed 2026-10-20 · branch main

API

GET https://markdownregistry.com/api/v1/artifacts/art_7gypbs5qist6cymh
GET https://markdownregistry.com/api/v1/resolve?ref=ssheleg/super-ux/brand-voice
GET https://markdownregistry.com/api/v1/blob/dc0add656da9193e24290d2f64445dcefbd438946958b2f35f291fa40fd3c267

Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.

Guides: the SKILL.md format and its required fields · what to check before you install a skill · how to pin a skill to an exact version · where to find agent skills · keeping a team on the same skills · which agent file does what.

More from ssheleg/super-ux

brand-voice Cursor rule

ssheleg/super-ux · .cursor/rules/brand-voice.mdc · Brand voice and copy — docs/brand/ is the source of truth for how the product speaks; any public-facing text change…