Write or rewrite any text a user reads (interface strings, errors, empty states, landing and pricing pages, posts, changelogs, store listings, ads, email): apply when asked to write copy, rewrite a headline or CTA, fix microcopy, or when a draft reads machine-made.
Collected from public GitHub. Every version is saved exactly as it was and never changes. Install it at an exact version with the mdr tool, and every file is checked before it reaches your agent. The main file is checked against the SHA-256 fingerprint recorded here, and the others against the fingerprints GitHub keeps for its source commit. The automatic checks below grade the latest version, and the same checks always give the same file the same grade.
What the file says
# copywriting — write it in the product's own voice
`brand-voice` decides how the product speaks. This is the pass that writes
in it. The two are not interchangeable: defining a voice mid-sentence to
finish a button is how a product ends up with six voices.
## First action, every time
Read the pack: `docs/brand/voice.md`, `terminology.md`, and the
`channels.md` record for the surface being written. **No pack? Stop and run
`/brand-init`.** Guessing the voice and being wrong costs more than the
pause.
**Never write to `docs/brand/`.** A term missing from the dictionary, or a
number with no row in `facts.md`, is **reported** — never invented to finish
the sentence. Adding it is `brand-voice`'s decision, not this pass's.
## Rules that hold in every voice
- **Every figure comes from `facts.md`.** No sourced fact, no number. Never
fabricate a statistic, a quote, or an expert.
- **One action keeps one name** across button, confirmation, toast, history,
notification and accessible name. Search `strings.md` before naming one.
- **No humor, exclamation marks or emoji** on error, destructive confirm,
billing or paywall surfaces — including in a playful voice.
…
The line at the top of this page pins the label git:20260909.1c2e4ab, which is what most people want. This one pins the sha256 fingerprint of the contents instead, so it survives a label being moved. Either way the exact version is written to mdr.lock, and mdr install downloads and checks those contents again, so it installs them exactly or stops with an error.
A 14 of 14 checks passed. Fixed automatic checks with no AI involved, so the same checks give the same answer every run.
pass: Size between 200 bytes and 200 KB (3149 bytes)
pass: No zero-width or bidi control characters
pass: No instruction hidden inside an HTML comment
pass: No link to an exfiltration or paste host
pass: No credential-shaped string
pass: No instruction to send local credentials anywhere
pass: No text hidden with inline styles
pass: No prompt-injection phrasing
pass: No curl or wget piped into a shell
pass: No recursive delete of root, home or parent
pass: No instruction to read or print local credentials
pass: No base64 blob over 200 characters
pass: No link to a raw IP address
pass: No script tag
Source
GitHub
ssheleg/super-ux · 6 stars · license MIT · pushed 2026-11-02 · branch main
API
GET https://markdownregistry.com/api/v1/artifacts/art_cflspridozrzetgq
GET https://markdownregistry.com/api/v1/resolve?ref=ssheleg/super-ux/.cursor/rules/copywriting.mdc
GET https://markdownregistry.com/api/v1/blob/ce426497d0bc3a3043dd7b586e55648590cc381ad6c15caa840aa1e8b60f5f86
Your AI assistant does the legwork. You hear about the deals worth your word. Hand yours the standing instructions at modelranch.com and it joins the network that reads files like this one.
ssheleg/super-ux · .cursor/rules/brand-voice.mdc · Brand voice and copy — docs/brand/ is the source of truth for how the product speaks; any public-facing text change…
ssheleg/super-ux · .cursor/rules/ux-foundation.mdc · Maintain docs/ux/foundation.md (personas, Jobs to Be Done, customer journeys, user stories): apply when defining who…
ssheleg/super-ux · .cursor/rules/ux-scenarios.mdc · Maintain docs/ux/scenarios.md (the UX scenario base): apply when creating or updating UX scenarios, starting any new…
ssheleg/super-ux · .cursor/rules/vision.mdc · Product vision (docs/ux/vision.md): apply when defining what the product is and what it refuses to become, when a…
ssheleg/super-ux · plugins/super-ux/skills/brand-voice/SKILL.md · Use when defining or checking how a product speaks: tone of voice, terminology, canonical facts, register. Triggers…
ssheleg/super-ux · plugins/super-ux/skills/copywriting/SKILL.md · Use when writing text a user reads: UI strings, landings, store listings, posts, ads, email. Triggers: "напиши текст"…
ssheleg/super-ux · plugins/super-ux/skills/ux-audit/SKILL.md · Use when verifying the codebase against the UX scenario base (batched, evidence-backed, report in docs/ux/audits/)…
coreyhaines31/marketingskills · skills/copywriting/SKILL.md · When the user wants to write, rewrite, or improve marketing copy for any page, including homepage, landing pages…
kostja94/marketing-skills · skills/content/copywriting/SKILL.md · When the user wants to write or optimize short-form marketing copy—headlines, CTAs, ad copy, landing page copy, email…
leoyeai/openclaw-marketing-skills · skills/copywriting/SKILL.md · When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages…
openclaudia/openclaudia-skills · skills/copywriting/SKILL.md · Write marketing copy for any page type: landing pages, product pages, about pages, sales pages, ads, and more. Trigger…
aitytech/agentkits-marketing · skills/copywriting/SKILL.md · When the user wants to write, rewrite, or improve marketing copy for any page — including homepage, landing pages…
cold-iq/coldiq-s-gtm-skills · master-skills/cold-email/.claude/skills/copywriting/SKILL.md · Cold email copywriting frameworks, principles, and sequence structure. Use when the user asks about email copywriting…